Research Panel 3: Uses of Social Media in Health Communication

Watch the third research panel of the Media+Health Symposium at 3:15 p.m. (U.S. Eastern Time) on Feb. 12. The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth. The Symposium ends after this panel.

3:15 pm – 4:15 pm: Research Panel 3

Uses of Social Media in Health Communication

Moderator: Marcus Messner, Virginia Commonwealth University

Best social media practices for communicating behavioral and emotional health research and outcomes to undergraduate students. Amy Adkins, Craig Zirpolo, Jeanine Guidry, Julia Moore, Zoe Neale, Regina Coles, Sarah Faris and Danielle Dick, Virginia Commonwealth University

Expressive communication in social networks as participative therapy? Examining the limits of expressive writing for health in online social networks. Jessica Moore, Butler University

“You’ve Been Nominated!” Using Social Ties to Strategically Influence Engagement in Social Marketing Interventions. Aurora Occa and Joy Kathleen Leopold, University of Miami

Research Panel 2: Mobile Technology in Health Communication

Watch the second research panel of the Media+Health Symposium at 1:45 p.m. (U.S. Eastern Time) on Feb. 12. The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth.

1:45 pm – 3 pm: Research Panel 2

Mobile Technology in Health Communication

Moderator: Rowena Briones, Virginia Commonwealth University

Using health information technology to reach patients in underserved communities: A pilot study to close the gap in health disparities. Mark H. Ryan, Virginia Commonwealth University, Jonathan Yoder, University of Massachusetts Memorial Center, Sharon Flores, Virginia Commonwealth University, Jason Soh, Oregon Health and Science University, and Allison A. Vanderbilt, College of Medicine and Life Sciences at the University of Toledo

The Doctor in my Pocket: Examining Mobile Approaches to Personal Well-Being. Laura Crosswell, University of Nevada

Sexual health text message services: A discussion of service types and the benefits of personalization. Jessica Fitts Willoughby and Adrienne Muldrow, Washington State University

Professional Panel: 2016 Health Care Marketing Trends

Watch a professional panel on social media for patient-centered brands at the Media+Health Symposium at 11:45 a.m. (U.S. Eastern Time) on Feb. 12. The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth. After this panel, the Symposium will have a lunch break until 1:45 p.m.

11:45 am – 12:45 pm: Professional Panel

2016 Health Care Marketing Trends

Moderator: Jay Adams, Virginia Commonwealth University

Speakers: Stephen Moegling, Partner, Franklin Street

Research Panel 1: Visual Strategies in Health Communication

Watch the first research panel of the Media+Health Symposium at 10:15 a.m. (U.S. Eastern Time) on Feb. 12. The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth.

10:15 am – 11:30 am: Research Panel 1

Visual Strategies in Health Communication

Moderator: Shana Meganck, Virginia Commonwealth University

Representing Cancer: Implicit communication of cancer and gender on Instagram. Avery E. Holton, University of Utah, and Allison Lazard, University of North Carolina-Chapel Hill

A Textual Analysis of HPV Vaccine Educational Videos Targeting Adolescents on YouTube. Aurora Occa, University of Miami

The health-related uses and gratifications of Youtube: Motive, Cognitive involvement, online activity, and sense of empowerment. Daniel Park and Elizabeth Goering, Indiana University-Purdue University Indianapolis

Effects of Photographic and Textual Framing in Nutritional Messages on Visual Attention, Recall and Persuasion. Bart Wojdynski and Yen-I Lee, University of Georgia

Welcome and Teaching Panel on “Global Health and Social Media”

Watch the opening of the Media+Health Symposium and a teaching panel at 9:30 a.m. on Feb. 12 (U.S. Eastern Time). The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth.

9:30 am – 10 am: Welcome and Teaching Panel 

Welcome: Dr. Hong Cheng, Director of the Robertson School of Media and Culture, and Dr. Marcus Messner, Executive Director of the Center for Media+Health

Teaching and Studying Global Health and Social Media in an Open Online Environment

Panelists: Vivian Medina-Messner, Jeanine Guidry, Hannah Bass, Danielle Ferguson, Virginia Commonwealth University

You can find more information about the “Global Health and Social Media” course and the student projects for nonprofit clients on the course website. Also view the Powerpoint presentation

Interact with our symposium on Feb. 12

Our Center for Media+Health at Virginia Commonwealth University will hold its third Media+Health Symposium on Feb. 12 and we would like to invite you to join the discussions with health communication scholars and professionals. This year’s Symposium has the theme “Health on the Move: Communicating Health Issues through Mobile and Social Media” and will feature scholarly and professional presentations.

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You can watch the presentations online via Google Hangout sessions on this website and interact with presenters via the hashtag #VCUGlobalHealth on Twitter. The presentation live streams will become available on the homepage of this website at their scheduled times. If you are in Richmond, Virginia, you can also join us in person in the Symposium’s audience room at VCU’s ALT Lab in the VCU Academic Learning Commons,1000 Floyd Avenue, in room 4100 on the fourth floor. No registration is necessary for the Symposium.

The research submissions to the Symposium underwent a peer-review process in October and November 2015 (see our call for abstracts) and 10 health communication researchers and research teams have been selected to present at the Symposium. You can download research papers and summaries on this website. Use the password “vcuglobalhealth” for access to the page.

The Symposium will run from 9:30 a.m. to 4:15 p.m. on Friday, Feb. 12. No registration is necessary. Until then, please come back to this website for updates and follow the Center for Media+Health on Facebook and Twitter. We hope that you will join us at our Symposium to discuss the latest trends and research in mobile and social media in health communication.

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Research Panel 4: Targeting health audiences via social media

Watch the fourth and final research panel of the Media+Health Symposium at 4 p.m. (U.S. Eastern Time) on Feb. 13. The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth.

4 – 5 pm: Research Panel 4
Targeting health audiences via social media
Moderator: Scott Sherman, Virginia Commonwealth University
Discussant: Marcus Messner, Virginia Commonwealth University

Mental health stigma reduction among Hispanic and Haitian immigrants: Leveraging social media to promote offline strategies
Maria Elena Villar, Florida International University, and Lorene Bauduy, Federation of Families

Grumpy, happy, and other smurfs: A content analysis of a Twitter account to find paramedic mood
Aaron Deason, Indiana University – Purdue University Indianapolis

Online engagement and data dissemination in community based participatory research (CBPR) studies
Maghboeba Mosavel, Jeanine Guidry, Virginia Commonwealth University, and Dwala Ferrell, Pathways

Research Panel 3: Trends in health communication research

Watch the third research panel of the Media+Health Symposium at 2:45 p.m. (U.S. Eastern Time) on Feb. 13. The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth.

2:45 – 3:45 pm: Research Panel 3
Beyond mobile and social media: Trends in health communication research
Moderator: Grace Park, Virginia Commonwealth University
Discussant: Yan Jin, University of Georgia

A content analysis of online discussions on childhood vaccinations
Marta Fadda and Peter J. Schulz, Università della Svizzera Italiana (Switzerland)

Will You GYT? Discussions with Young Adults about the GYT: Get Yourself Tested Campaign
Rowena L. Briones, Virginia Commonwealth University

The virtual vernacular of health: Understanding how black women interpret obesity and weight-loss messages
Christal R.S. Johnson, PCS

From confusion to clarity: Toward better measurement of discrete emotions evoked by media health messages
Ernest Franklin Martin Jr., Candace Parrish, and Vivian Medina-Messner, Virginia Commonwealth University

Research Panel 2: Uses and influences of social media in health crisis communication

After our lunch break, watch the second research panel of the Media+Health Symposium at 1:30 p.m. (U.S. Eastern Time) on Feb. 13. The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth.

1:30 – 2:30 pm: Research Panel 2
Uses and influences of social media in health crisis communication
Moderator: Shana Meganck, Virginia Commonwealth University
Discussant: Brooke Fisher Liu, University of Maryland

The use of social media in times of crisis: A systematic review
Tracey Thomas, Courtney Schrock, and Daniela B. Friedman,University of South Carolina

Using social media to stomp out Ebola stigma: An analysis of an anti-stigma campaign
Roma Subramanian, University of Missouri

Agenda-setting and the Internet: The intermedia influence of Twitter on traditional media coverage of the Ebola quarantine policy
Jing Taylor Wen, University of Florida, and Jo-Yun Queenie Li, University of South Carolina

Conducting effective online public relations in the midst of a health crisis: The value of selecting appropriate crisis response strategies on social media
Marcia W. DiStaso, Michail Vafeiadis, Pennsylvania State University, and Chelsea Amaral, Solomon McCown & Co