“When Do Opposites Attract?”
This study doesn’t involve food, but can be easily tied into my topic. This study uses the Marlowe-Crowne Social Desirability scale to determine the traits that a person is most attracted to, which revealed that most people are attracted to people who exhibit gender-specific traits that are opposite of theirs or that complement theirs, i.e., a man is more attracted to a woman who exhibits more stereotypically feminine traits, and vice versa, or that a person with a dominant personality is more attracted to a person with a submissive personality.
“Gender Representation in Television Commercials”
This study examines the way in which gender is utilized in general advertising, and includes studies focused on voiceover gender as well as the gender represented for domestic vs. non-domestic products.
“Gender Specific Preferences and Attitudes Toward Meat”