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Event Planning and Promotion

Lee Kallman’s Presentation

Great blog posts on Lee Kallman’s Presentation. Lee Kallman, Vice President of Marketing and Development, Richmond 2015, spoke about the strategies used by Richmond 2015 to recruit national and international sponsors for the event. It was a great presentation with insights into how the race took its form over the course of five years. He

Originally published by manika at Event Planning and Promotion (link)

Lee Kallman: Presentation

I really enjoyed this presentation because it made me understand how important this race is going to be for America and Richmond. I knew that cycling was a big deal in Europe but I didn’t know it was this important. I thought it was interesting how he talked about the time difference and how it’s… Read More

Originally published by RanaShahbazi at Event Planning and Promotion (link)

Lee Kallman Presentation

Lee Kallman, vice president of marketing and development at Richmond 2015, spoke to our class this past week about the UCI Road World Championships coming to Richmond next weekend.  Kallman explained difficulties faced by himself and the company he works for when it came to acquiring sponsors for the bike race.  One of the main… Read More

Originally published by vanleeuwenvj at Event Planning and Promotion (link)

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