Women in the kitchen are usually shown as being happy and loving housewives to the nuclear family. They seem to love the work that they are doing and are enjoying the caring for their family. Cooking is fun and effortless, with almost no problems, and the cleanup is fast. ¬†Women are portrayed as loving the kitchen and are almost never shown struggling to finish dinner in time. Most food and household product advertisements appeal to this idealized housewife and market their products to these women. Advertisers aim to reach the largest audience possible in the quickest way possible, so they follow along with the stereotype that women are in the kitchen preparing food for the family. The dominant narrative of women is being reinforced by these ads by showing that being in the kitchen and caring for the family makes these women happy and feel as if their duty in life is fulfilled. There is also a sexual aspect to the woman in the kitchen. A woman cooking and cleaning for her husband could be seen as a woman taking care of her husbands needs, which could go along with a sexual connotation. There is also the common fantasy of a husband coming home to his wife cooking him dinner in nothing but a tiny lace apron and high heels, feeding him a hearty meal before satisfying his sexual needs. Ultimately, the woman in the kitchen stereotype has a negative view on women, showing that the woman’s only job is to take care of the husband, kids, cooking, cleaning, and other household duties.

One comment on “Dominant Narrative- Women in the Kitchen

Leave a Reply

Your email address will not be published.