This article made me reflect upon my experiences growing up and being exposed to different foods and how my parents reacted when I wasn’t ‘feeling’ a particular dish. They were fine with it- my parents have always believed that as a human being I will know when to eat/ when I am hungry, thus worrying that I will starve is, to some degree- pointless.
An interesting component of the article was the mentioning of how parents use ‘wastefulness’ to guilt their children in to eating something (215). It doesn’t stop there- the research included the three subcategories within the overarching category of ‘wastefulness’. These categories were: effort wastefulness, financial wastefulness, food wastefulness and emotional guilt. The article also states that a mandatory factor in any ‘forced consumption episode’ is the collision of wills “between the forcer and forcee.”
That then redirects my focus to the possible association of ‘power struggle’ to forced food consumption. Meaning at the root of it all there is much more to the situation then is brought to the surface…
1. In chapter 4, Pollan decided, previously, to purchase a steer and arrived at Poky Feeders to see it. He discloses, “I wanted to learn how the industrial food chain transforms bushels of corn into steaks”. Pollan states that about 60% of corn produced goes to feed livestock. Instead of having farms we now have Concentrated animal feeding operation, or CAFO. Urbanization of animal livestock if not for federally subsidized corn. Corn benefited twice: more area to grow and having more animals consuming it. Farms create a closed loop of plants and animals which we no longer have when crops and animals are separated.
2. The Blair Ranch is run via a “cow half operation”the first stage of which is production of the hamburger. Pollan’s steer, number 534 spent his first few months grazing freely with his mother (March to October) after that he would never have the chance to graze again. Cows have a rumen. The rumen, also known as a paunch, forms the larger part of the reticulorumen, which is the first chamber in the alimentary canal of ruminant animals. It serves as the primary site for microbial fermentation of ingested feed. Cows fed solely grass take longer to get to the point of slaughter (used to be 5 yd). Weaning is the most traumatic experience for ranch animals. Cows separated from their calfs would mope for days and stressed calfs are more prone to becoming sick. They become confide to a pen. They are “bunk broken” or taught to eat out of a trough.
“Lunch Time is All Your’s” is another chapter in Salt, Sugars, and Fats. This chapter is about the creation and rise of lunchables. At first the creator of lunchables, had a long struggle with the original creation. As they continued working with the product and developed a good seedy selling product that made them money (instead of costing money), the public began to be concerned with things such as sodium. Simply this chapter points out that as the demands of the public changed so did the product. In an attempt to satisfy flavor and demand for less sodium they would just increase sugar or something else. Health content was so poor on one line of luchables that they had to stop producing it. As the request more healthy food increases, lunchables tries, slowly, to meet the demands.
“How do you get people to crave” is a chapter of the book Salt, Sugar, and Fat. This chapter discusses Dr. Pepper and the changes it went through to stay popular. Dr. Pepper was at one point in a somewhat established 3rd place compared to Coke-Cola and Pepsi. After the companies started coming out with different varieties other regular diet, Dr. Pepper came into some major trouble. To get help solving this problem they contacted Moskowitz, whom has worked with numbers companies to find their “bliss point”. Bliss point is adding the right combo of salt, sugar and fat. the later end of this captor discusses the important of bliss points and varieties for all produces, sodas to tomato sauces.
One quote that stood out to me was “”Worrying about food is not good for your health,” Rozin concludes — a deeply un-American view.” I’ve always worried about my health and weight since my started having weight related health problems when I was in middle school. I’ve been through the ins and outs of diets, exercises, and lack of both. But one thing I never did was change my diet. I would monitor or limit but I was never able to completely stop eating carbs, meats, desserts, ANYTHING. And it is really bothering to read about so many americans thinking of foods our parent and parents grew up enjoying as a treat as something so negative. My family never did such a thing while I gee up. Just today, my boyfriend accused me of being obsessed with food, since when he picked me up from work all I talked about was food. Needless to say I only had some veggie straws, yogurt, and a fruit cup the whole day and was running on little food most of my late day. All he saw was a girl chowing down on chick-fil-a. You need food for energy, so you might as well enjoy it. Just maybe not with a large fry too…