Pentagram’s Sascha Lobe and Yuri Suzuki rebrand Midi, the tech that changed music forever

As the Midi Association releases Midi 2.0, its biggest update in 35 years, the two designers have created an identity inspired by mus…

As the Midi Association releases Midi 2.0, its biggest update in 35 years, the two designers have created an identity inspired by musical forms – yet devoid of any music brand cliches.

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