verdi flue

John Lawrence Kanazawa Jolley
515 Sunset Road Boynton Beach, FL 33435
(561) 891‐9634
Resume in application for the position of the man himself, commander, with the one idea that works.
Career objective:
Force dam fluidification, the collection of that which falls from the heavens and the replacement of the flush toile.t. with thE manuel fertilizer machine. Undam the rivers, jack e.t. for their ships and be the quickest organism out of the mud into sweet vessels with the goods ever seen. Transport product past all dam obsticles and through any eventuality for all time, reviere.
University of Florida, Institute of Food and Agricultural Services, Environmental Horticulture
Work Related Experience:
1999‐2001 “Burnies” Valet, drove the getaway car at the largest heist in history for Mr. Bernard Lawrence Madoff
May 2002 Stucco repair, Jack “The Boston MOB’s Ledgerman”
December 2010 Blew the shit out of the U.N.
March 2013 Fired the Pope
Thanksgiving 2013 Algiers Point ferry to New Orleans’s Shops at Canal St. with Jack from the Men in Black (See picture
depicted at New Yolk’s Riviera Café Bar)
Other Related Experiences:
1998 First time descent of Snake River from Jackson Hole to the sea with Thomas Shindelman
March 2006 Replaced the table on the illuminati Jose Marti International Airport Havana, Cuba
2003 Married in Kumamotosi Japan, to Yi’s daughter Misa Kanazawa
2011– 2015 St. Helens to Port IsabeL by canoe
May 2015 66.6 kilogram mass recorded in Cuba’s Immigration dungeon (I booked em)
Maximillion (from The Black Hole),, all communiques must occur after depositing $100 in John Jolley’s Wells Fargo account
God, King’s Hwy and Kissimmee River, Fort Pierce, Florida (772) 465‐2575 call for produce delivery, starts taking orders on Thanksgiving
The M.O.B.’s contact Timothy Raymond Glass #73703-004 deposit $100 in canteen/account per communication
Financing’s Bernard Lawrence Madoff #61727-054 deposit $100 in canteen/account per com

ThE manuel domicile (a dam home)
No. 1
Super collector, honey etc… fertilizer machine
Insures a productive comfortable life powered by the manuel person or perdaughter and that which falls from the heavens.
Horticultural Enterprise
It is a recognized fact today that modern technology has solved the problem of dam and ditch agriculture, slacker
homes and the flush toile.t.
The machine shown herewith collects water, produces food and fertilizer, treats grey water and will work in most
places on the surface without destroying the natural environment within reason. It is equipped with overhead water storage which provides pressurized water, grey water cleaner and a manuel fertilizer machine.
The fertilizer machine is a urine separating composting no flush less toil with a squirt gun powered by the water
collected above and manuel person with door powered option.
The fertilizer is automatically rendered nonpathogenic through natural biotic action and is automatically discharged
from the machine so that only ONE OPERATOR is required. The cut shows several optional attachments on home including but not limited to beehive wall, solar collector, solar oven, fungus or food animal wall and cistern foundation raft (the machine can be furnished with or without these attachments as desired).
After living in this machine, the entities are raised, windlassed and trussed in the usual manner but do not require “tapping out” as they are held in perfect truss by the super manuel machine.

Water storage above thE manuel fertilizer machine is mandatory as it powers the ass washer. This can be achieved with above the head cistern or cistern wall. The fish farm cistern foundation raft is optional (within local code) and any foundation for the structure can be mounted on rubber tires for earthquake resiliency.
Structure comes with grey water treatment ladder/staircase rice/sugarcane producer, service access for cisterns.
Flow of water collected from above can be used to power optional “creepy crawly” algae collecting cistern robot. Optional circulation for cisterns and primary filter powered by optional door and solar cells. Optional ice block food storage. Optional solar powered fan gravity drip evaporative cooling system. Optional solar powered cell phone programmable computerized irrigation system for fruit/nut trees, bushes and herb garden maintained by owner and/or professional gardener.
The children can watch the fish in aquarium instead of Needmo on t.v. “Canary in coal mine” situation (the fish are alive you know your water’s at least that good). Don’t have to pay for the dam sheddy bills.
Structure’s not undermined by uncollected rainfall. Get a portion of fish for consumption.

The beehive wall option gives thE manuel home owner a reliable source of sweet food to augment their caloric intake. Providing honey for eating and antiseptic purposes, wax for canning/illumination, pollen, propolis and royal jelly for people to consume. Bees naturally seal the wall tight, lending towards a dam tight structure. Insects ventilate, cooling wall in summer and heat area in winter. The super collector automatically delivers portion of water to bees increasing bee’s efficiency. In addition to people protecting the bee hive this added measure of delivered water to hive insures a symbiotic relationship and more honey. Hive comb is free hanging allowing bees to determine cell size. Bee flow way entrance/exit situated comfortable distance from persons entrance/exit. The beehive wall makes the home smell like a honey pot, mmm. Exterior doors allow for easy product collection.

ThE manuel fertilizer machine is a urine separating composting no flush much less toil relief station with a squirt gun designed as a flush toilet replacement. Operated with the door (or lever if retrofitted) and lid by the manuel in action person and the water collected above. Bereshit perfected. Produces a non pathinegenitic dry fertilizer pellet, granule, or flake that the operator can sell for money. No splashback or fecal form bacteria drift associated with flush commode. Optional automatic carbon source dispersal (device that adds sawdust/leaves/organic material) negative pressure ventilation (retrofittable into existing structural sewer gas vent), blow dryer, solar water heater, heated seats, music…
Put the man’s name on the throne, make it the most productive machine ever seen, responsible for producing more food plant fertilizer for more children and people than any other thing, thE manuel fertilizer machine John Lawrence Joliet or the Kanazawa. No need to cut the trees down, process trees into paper, wipe your ass with your hands and walk around spreading fecal form bacteria with a stupid damned smirk on your face shaking hands with others. Eliminates irritating/embareassing/not sexy “blackass”. No need to wash hands with soap or even wash hands. Drink water instead from outlet/sipper designed to encourage fluid exchange. Urine flows through above ground easy to maintain pipe to primarily fruit and nut trees nearby, composted solid waste spread manuely or by machine or macine attachment.
At present the spaceship industry looks like its building an escape pod. That won’t work, the idea is about food. You’re certainly gonna want to eat some meat. Imagine a herd of cattle on a space ship, it’s a disaster. Now think about manatees, much easier to maintain this system. We could even keep the sirens behind a transparent wall that would allow for interaction and swimming opportunities. Tunas in clear tubes along the passage ways for picking out or fishing for as you make way into the dining area. On these personable passageways aboard ship we can have butteflys and small birds flying, over a long period of time this creates a much more interesting constantly varying, stimulating situation. While bare, sterile hallways aboard a ship may be appropriate in some situations it’s not what we want as representative of the convoy. Even though the first big ship should be a mining ship (so we can get materials from elsewhere to build more ships) it’d be built around a pump and pipe water system. At least initially we could get the water from the surface of this planet.
The basis of proposed spaceship is a fresh water system and a salt water system linked together. The terrestrial creatures aboard the ship can draw fresh water from the salty sea with reverse osmosis. This could be viewed as one end of the salt water system and would create flow. The terrestrials can use this water for drinking, bathing and growing food. The waste water can be recycled at the waste water treatment facility which could be viewed as the beginning of the fresh water system upon deliverance into it. This fresh water system (complete with things to eat) flowing towards salt water system with brackish harvestable situation between the two.
Algae and fungus appear to be the easiest of the “lower” forms to cultivate for consumption but dwarf rice production appears to be easily doable, slap in the ability to grow bonsai citrus and some herbs and spices and we could sail aboard said ship some duration and have a good time doing it. If the space ship food growing system busted we could return to planet Oceana for more seeds or eggs. With space ships like this one can see why we gotta pull the plug on the dam project as the dams are the foundation of the faulty water control scheme that imperils the manatees, tunas, algae… the most. So, even a rocket scientist can see we’d want to make dam fluidification the top priority. Plus with ships like this we can give those dam pump and no corduroy piping clowns on this surface a productive, top position on the ships. A dam pump and pipe fool on the surface is a genius on a space ship like this. They make it flow.
Also one can see how a cistern entertainment aquarium fish production structural wall of thE manual home or a dam house on the surface lends itself to life aboard a vessel. It’s good practice. It appears the most likely thing to power the off surface vessels/space ships is nuclear and/or atomic, at least initially and we probably are gonna have to spin the thing about to simulate gravity. This’s the basic ship and we’re handcuffed to it although “the truth shall set you free” (the knowledge of the dam pump and pipe rue on the surface will be the truth that propels you off surface for all time) John 8:32. Punch a hole in the dams on the rivers so we can start building them.

The dam fluidification, superdriplinewatercollect, thE manuel fertilizer machine solution to the porous dam sheddy flushtoile.t. with weaponized GMO problem.
by JUSTIN THYME (Thymus vulgaris)
Undam the rivers. No water control structures permitted on rivers, streams, creeks, brooks, or rivulets. Force U.S. Military to fluidify water control structures, send care actors caught holding the dam carpe.t. bag a bill and get of national debt or come together as people and hire the U.S. Military to undam the rivers. Cease war with ISIS (Ice is) yellow eres, to be dammed. Attack the dam problem with the free flowing river solution. See Spaceship rules on #22.
Eliminate or convert flushtoile.t. with thE manuel fertilizer machine. Put the “good lords” name on the throne and turn it into the most productive machine ever seen, responsible for more food fertilization than any other thing. A urine separating composting no flush less toil et with a squirt gun (powered by the door and/or lid the manuel in action person) and the water Build a dam home. Collect that which falls from the heavens (e.t. too). Exchange roof for super precipitation collecting photovoltaic cells, cistern foundation raft, beehive walls….
collected above. Urine through corduroy above ground easy to maintain pipe to primarily fruit and nut tree production. Quit cutting trees down, processing into paper to wipe your ass with your hands. With squirt gun one won’t have to use soap or even wash your hands, drink water from sipper designed for fluid exchange.
Reestablish native Flora and Fauna from handpicked local seeds. Support your local flower pollenators. Take the seeds out of doomsday storage and replace with pharmaceuticals. Put over the counter stuff behind the counter. Grow organic fruit, vegetables, nuts, herbs, roots and fungus, preferably heirloom. Don’t make a dam and ditch GMO drink your last beverage.
Burn fossil fuel at a 1/10th of present rate, charge 10 times as much for 10 times as long and make 10 times as much money. Come up with a good battery. Plants are the only nuclear option. Windmills chop up the birds. Empower the people not the power Co. It would be super to collect sunlight and water instead of shedding it. Force Global Blanket rapidly escalating carbon tax, or worldwide Cuban style blockado and charge em for it, drop current use 92%, anticipate further cuts. Use money to fund sustainable stewardship.
Make way on surface with care. The dump is the new mine, wave to false idol that the ohms who work there taking notes built at the top.
Planetary highjacking is illegal, no surface wide wholesale flora and fauna extermination or replacement, it’s against the law.
Universal law application. It’s unlawful to dam and destroy everything or even to attempt to. It’s against the law as written to modify for one or more organisms or machines benefit, comfort or other reason or reasonless more than 33.33% of the said previous or in place natural or evolving environment or system, presently or at this time revised or changed to 11.11%. As written or known 66.66% to be revised to 88.88% of natural free to evolve on its own right or course life must not be infringed upon, although it can be containerized and transported for its benefit as well as the 11.11% of carefully stewarded perhaps controlled but evolving with the aforesaid 88.88%. Don’t fu(k around with “Mother Nature” too much, or Hellboy will get ya.
We’ve been had, took for dam sucker fools! Speak about the solution, write a letter,use the “to yellow flowers” USPS stamp with solution expressed in picture.
Turn off the T.V., realize you’re on universal T.V. already. Recycle your existing set into future Checkoff and Sulu reminder machines. Have kids watch fish in cistern entertainment aquarium fish soup gadjet instead of Needmo on T.V.
If you unfortunately own property, don’t fence it off. Grow buffaloes instead of steers idea. Teach dog to stay, perhaps grow food for it to. Get a pig, chickens, rabbit or learn to eat cats and dogs.
*Don’t be a money lender or one of the investors in the destroy the planet project. Oysters and Honey are the new money.
Don’t take pharmaceuticals, or manufacture them under ecologically harmful manners. Use the ”good lords” minimumally processed herbs, funguses, and other plant and animals instead. Homosapiens, persons are not separate from plants and animals.
Do whatever you can to avoid getting a sun burn, punch a hole in the dams on the rivers.
Wright your politrickons. Not too far to the left. Don’t try to buy or consume a “green” product to solve the consumption problem on this planet. Disconnect city water and sewerage, turn the lights, heat, and A/C off instead. Get the BBQ’s and Hibachis, crab traps, etc. ready to force any unable politicians or polyticks to be productive.
Get out of the slacker shed, quit paying for the damages, through your local taxes and water bill.
Don’t look at life as a trial and tribulation, even though it is. Take notes, learn.
Enjoy solving problems. Begin Operation Planet Oceana Nighttime Disco Ball Display Shutdown. Unscrew and save or recycle security night lights including streetlamps. Carry a torch that shines light in all directions. Use your Headlamp. Learn to do the ”Luke Skywalker”. Hint: Drop your blastsheild.
Learn to identify Hydrophobes, dam shid head abortionists. Not “aware”. They store their water in open dam reservoirs on river courses, pump it up hill, and let it evaporate. Then they rush the water to the sea as fast as they can between levees and in canals. They are sandbaggers. They suck wells dry as fast as they can. They shed that which falls from the heavens. They enjoy the foundation of the structure being undermined and causing the collapse of the structure. They love the toil and environmental damage of building a new one. RABID VAMPIRES suck life out of the planet and pretend they can’t put the puzzle together. They love to flush their only product down the tubes. They love concrete, can not “dance”. They love lawns and squere bushes. They mist water around in the air, pop a cap in the sprinkler heads. Go with Noah idea, include flora.
Don’t abort the seeds of grass with a mower, you’ll starve the birds and when we have exodus the riotous ones will not be delivered there flock. Righteous/Leftous will still get some delivery. Don’t rake gravel into beds. Bao, rake honey into honey pearls instead. Be productive.
Don’t ever let a company Mountsainto+Co., take over your food supply. Ban GMO’s, cloned plants and animals on planet Oshiana. Try bringing back the Mastidon and other Megafauna instead idea. Dams, dikes, weirs, canals, clones, fluorescent lights, particle colliders (not allowed to turn on until out of Milky Way), new nuclear power plants, pumped hydroponics, disposable plastic food and drink containers, high power radioactive wave sending devices, 92% to 98% of “plastic” stuff, 99% of styrofoam. Shrimp farms, salmon farms, tuna ranches, most pesticides and cleaning products are for space ships.
If you live in South Florida don’t get caught with a Fuckus tree, Umbrella Plant(the hydrophobes really like this one), Pair-of-dice palm, Youreeka Palm, Arbicola, Rowbelowknees, Oyster
Plant, Ixora, Normal Folk Pine, BRASillion pepper, Chinese Popcorn Tree, Boygonetothevilla, anykind of palm tree from Madatgascar, Mallucka, St.Augustine, Fauxtinia, Jolley Green Giant, Pittosporyum, Hosstrayyoung Pine, Impatients, Spatholowspyloam, Croaktown, Princess Plant, Pony Tail Palm, Suriname Cherry, Exotic Bromiliads, Elefant Bush, Black Olive with no olives, any palm trees stolen from Cuba, Ornamentals, Other useless(except as steam turban rotator fuel, animal food oneself included, building material…etc.) exotic plants. Hamburger the Florida Growers and Nursery Association, if they don’t stop the installation of the garden of “NO EATEN”. In short learn how to read, consume lots of natural science books, the dictionary, read the bible(Manuel), I recommend reading the first chapter and then skipping to the last one to see what will happen if you follow the recipe. Build the dam thing and he will come (me), and those for whorinmen too (they’re here). Figure out what the target is “those abominations of desolation where they shall not be”, “the hateful structures that destroy that are built on the temples”, the dams on the rivers. It’s obviously a gardening Manuel. Get a degree/certificate/education in (learn about) environmental horticulture (gardening), learn about drainage. Highjack the plan. Board the ship like a pirate, punch a hole in the dam project and turn into bucaneeraeiou when law is renewed. If you are a crewmember on the pirate ship, the boats sinking, it’s on fire, the magazine is about to explode and the “Spanish” (clone doppelganger pirates) are boarding. Get in my Jolley boat (we’re taking E.T. for their ships). JJMCO, John Lawrence Kanazawa Jolley (that John, covered in laurels the master of the gridiron, golden nostaypufflessmarshmallowman, the wolf at your door, pretty boy, who’s all too happy to rinse out the law), the one. La John Rinse Joliet, or the Kanazawa, the most productive machine ever to be on the surface of this wet rock, a urine separating, composting, no flush, less toilet with squirt gun, guarantied to keep you alive, looking vibrant, and healthy for all time. ThE manuel fertilizer machine. New laws take effect May 25, 2009 or when Planet Oceana’s (earth) population reaches 6.66 billion. Full swing mid melt N.Hemisphere 2009. We’re bringing back the old SMOTE law, in addition DeSmote and worse. But, ProSmote and better have been added as well. This one sheet double sided double dirty dozen idea is designed specifically so one could add it to the Manuel that one adhears to in life or just add it to one’s golden, silver, etc. (kindergarten) laws and proceed henceforth. Getting the crew/gang/team together in pursuit of law enforcement, which starts with a free flowing river. Searching for Homosapiens (one way thinking apes) Heterosapiensapiens (multi way muli thinking apes) other organisms, entities, machines or machine (computer) assisted organisms that will row or move this idea forward. So far I’ve got the butcher, the baker, the candlestick maker, and the tailor in the boat along with the gardeners, carpenters, and fishermen, as well as the evil character and the good character. I’m steering, Alla board ~ John Lawrence Jolley 515 Sunset Road Boynton Beach, FL 33435 (561) 891-9634


Eco-Friendly Pee Pads

The Eco-Care goal is to reduce 400 tons of landfill waste annually while helping you care for your pet, plus they use reused material to make the pads. They say that they have odor control. The issue is they are going greener, but in all actuality they really aren’t needed. For dog’s owners who truly want to go green they can use the more natural route of actually taking their dog for a walk and allowing them to use the restroom. If people do walk their dogs, ECO Care Pads doesn’t need to use any material because they will not be needed. I think that Puppy Pads aren’t good for dogs. Giving them a place to pee in the house instead of the outdoors is going against the dogs natures. I personally have a dog and he loves to go outside to get fresh air, exercise, and use the bathroom. Most dog’s instinct is to sniff around for a place to use the restroom then kick up dirt in that spot. I mean how they can sniff around for a spot if they have odor repellant. The canine training centers states that “When you teach a dog to use the bathroom outside, it learns from the things they smell, and the objects that surround them, such as trees, and grass, to learn where they’re supposed to use the bathroom.” Pee pads aren’t good for potty training dogs because they mess with their natural senses. The training center also said, “A dog’s learning process is tied to their senses.” People are going out spending unnecessary money when they can just take their dog for a walk. Taking your dog for a walk or letting them out of the back yard is a better way to potty train you’re dog, as well as a cheaper way. Not using any material is the best way to be eco-friendly.

By: Moriah Brocks


Simple Green Really Isn’t Green!

My proposal to this issue would be to research an actual all-natural cleaning solution that contains no chemicals. This will probably never happen though because money is power and the companies that own these so-called “green” products have all the green! If someone came up with an all-natural cleaner one of the big businesses would just buy them so they would just disappear and the cleaner would disappear as well. Stuff like this happens all the time. I believe that the only way this could happen is to have a major uprising against the big businesses that are producing these “green” products or pass laws stating that in order to claim a green product they have to actually have all green ingredients in said product.

Steven House


“All Natural” Food

For this example, I’m defining greenwashing as a business misleading its consumer base about the environmental benefits of its product in a way that increases their profit. Essentially it’s false marketing targeting the growing population of people who want to buy things that make them feel like they’re making a positive difference particularly where the environment is concerned. The concept I’ll be critiquing is food labels that purport the product to be “all natural,” a term that, despite being named the most popular claim used on labels by the Shelton Group, has no universal or regulated meaning. The “all natural” label is effective because it means different things to different people – it appeals to a diverse group of people. The USDA, which only regulates meat, defines natural as a product that contains “no artificial ingredient or added color and is only minimally processed.” The natural label on meat speaks only to what is done (or rather, isn’t done) to the meat after the animal is killed; it doesn’t take into account how the animal was raised prior to slaughter (what it was fed, what it was injected with, etc). The natural label becomes even more ambiguous when applied to non-meat products as then it essentially means nothing at all. This is great news for companies looking to appeal to consumers’ ethical concerns without actually doing anything differently which is why this is a quintessential example of greenwashing.

The most obvious takeaway from this is that there should be more regulation concerning food, or any other product, labels. Ideally, people should also do more research about what they buy and who they buy from but of course if people had been doing that from the beginning the “all natural” label would never have been such a successful bit of marketing. If companies were required to accurately label their products and not allowed to use meaningless labels, it would be easier for people to make more informed choices about what they buy. Regulation is the only solution to this problem that would actually work in practice. The problem is that this goes against the interests of corporations and it is difficult to get anything progressive done in America if it threatens corporate interests. This heavily ties into C. Wright Mills concept of the power elite vs the powerless, complacent citizen. Making this solution a reality would require a cultural transformation – people would need to be more informed, involved, and vocal about regulating our food and food labels, for one. I think if this cultural transformation were to happen, everything else would be forced to change. Alas, this is unlikely to occur anytime soon.

-Anna Boutchard


Eco-Friendly Riding Lawnmower

The Toro® Z Master® zero turn mower is a so called eco-friendly riding lawnmower. These are some of the marketing tactics they use to sell their lawnmower.
“Eco-friendly mowers can be powerful too! Inside the engine of a Toro® Z Master® zero turn mower is a Kohler closed loop electronic fuel injection or EFI that adapts to save fuel. By sensing mowing conditions and regulating fuel to the lawn mower as needed, the fuel-efficient EFI system provides up to 25% better fuel economy. Every yard work project can be different and the Toro® Z Master® with EFI engines calculate the optimal amount gas needed and delivers fuel to the engine when you need it. Environmentally friendly mowers have lower emissions and can save you money by reducing unnecessary fuel consumption. Other features on Toro® Master Series Zero Turn Mowers include an easy start lawn mower technology that turns on like a car, with no choke and low hassle.”
The marketing tactics are green washing the bad aspects about the lawnmower. A typical lawnmower has a single piece carburetor rather than this fancy multi-component EFI (electronic fuel injection) system. They claim the system is saving fuel and cutting down on emissions, however the amount of pollution created to make the fuel efficient system requires more parts and more labor than does a regular carburetor. The marketing has made it seem as though this system is better by glossy over the fact that the cost to produce this system is higher in not only “carbon dollars” but also in the physical pollution. This Lawnmower suggests that it is eco-friendly because it uses less fuel by using a system that is more costly to produce. The company that makes the lawnmower is ignoring the issue that the fuel used is the main reason why their lawnmower is not eco-friendly. Here is more information between a carburetor and EFI.
In order to solve this problem, there will need to be a complete reform of how we cut our grass. The issue with modern day lawnmowers is that there is need of a secondary input of fuel and a tertiary input of maintaining the machine. There once was a lawnmower that require no fuels and only needed to be sharpened occasionally: the originally push mower. This mower operated under the power of a human-being. The mowers only cost is the original production. The issue with this solution is that there would need to be a large amount of people to cut grass. There just so happens to be 2.2 million people who sit around in prisons doing nothing all day. Instead of wasting money locking them up, we could use them to do physical labor cutting grass and even other jobs to reduce the amount of fuel used were physical labor could replace fuels. The issue with our pollution is due to the mass growth in population and the shift from physical labor to fuel driven devices. Grab an old push mower and get mow(v)ing!

Daniel S Heath


Organic Beer, Greenwashing My Peers

Organic beers have been popping up everywhere since the new millennium. Now I’m not doing this assignment to degrade the delicious taste of these beers, no no no.. I am going to focus on why organic beers are not as green as you think. Anhesuer-Busch has introduced a new line of organic beers that boast their lack of chemical and pesticides used on their barley and hops. Products such as these have been used to greenwash the drinking community into thinking that their product is somehow positively impacting the environment. This is not the case. Anheuser-Busch may be using organic methods to create their new stream of beer but their impact on the environment is still as prevalent as ever. Simple transportation of the beer across the country contributes to rising CO2 levels.

An alternate to organic beers is local beer. Local beer is a cleaner method of consumerism than organic beer. Local Breweries are located much closer than the breweries of large whole-sale companies such an Anheuser-Busch. Not to say that all organic beers are not local, but rather that local is always the better choice when deciding any product as far as lowering CO2 emissions.


The Cover Up

Ashleigh Shannon

Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

There are Seven Sins of advertisement form companies: Sin of Vagueness, Sin of Irrelevance, Sin of Hidden Trade-off, Sin of Lesser of the Two Evils, Sin of Fibbing, Sin of No Proof, and lastly the Sin of Worshiping False Labels. Greenwashing is most common in three household categories: Kids (toys and baby products), Cosmetics (beauty and health), and Cleaning Products.
From the site, they provide their study of their case in 2009, which unravels the false pretenses of how companies reel in their consumers to make them believe, that they are, in fact, doing the right thing for the environment.
Here’s a excerpt out of their executive summary;

More products are making environmental claims. The total number of ‘green’ products increased by an average of 79% (a range between 40% and 176%) in stores that were visited in both 2007 and 2008. (In a related TerraChoice study, the rate of green advertising was found to have almost tripled since 2006.)Greenwashing is still rampant, with more than 98% of ‘green’ products committing at least one of the Sins. Compared to the 2007 study, there appears to be a small decline in the frequency of greenwashing, but it is not statistically significant. Of 2,219 products making green claims in the United States and Canada, only 25 products were found to be Sin-free.
Eco-labeling is on the rise. Legitimate eco-labeling is nearly twice as common as it was last year, increasing from 13.7% to 23.4% on all ‘green’ products in the report. Kids (toys and baby products), cosmetics and cleaning products are three categories in which green claims – and greenwashing – are most common. These products, among the most common products in most households, deserve particular scrutiny from consumers. Greenwashing is an international challenge, with very similar patterns in the United States, Canada, the United Kingdom, and Australia. The most significant differences between these countries are the environmental issues associated with the claims made on products. Water conservation was more common in Australia for example, and recyclability in the United States.

So I propose a question, If there’s a false sense of hope being put into the world by our naive mindsets, are WE willing to change it to actually make a GREEN world?


Back to MAC

By Jennifer Nguyen

Now that recycling is a new trend and people are concerned about helping the environment, companies are taking advantage of this to make more money. By advertising that companies are environmental friendly, they are green washing customers into thinking they are doing the environment a favor. They are brain washing customers to make them feel that the service or certain items are eco-friendly. The companies want to show their customers how concerned they truly are about the environment’s condition and they are working on a way to improve the world we live in. An example I found of green washing is Back to MAC program where MAC cosmetic customers turn in six empty MAC containers into the store or online and they will receive a MAC lipstick. The company convinced their customers that they want to help the environment by starting this so called program to recycle the containers, instead of throwing it out in the dumpster. This way MAC continues to gain more business with the motive of receiving a MAC lipstick in return of being a good green citizen. It makes people think of how much makeup people consume and make us change how we discard the containers after we use them. It gives us an impression that we are helping the environment and getting something out of it in return. This helps boosts up MAC cosmetic consumption by making more make up for customers. What the customer wants and needs go unchanged. MAC cosmetic said they have the same views has their customers in helping the environment. But, something they left out is what they do with the containers when they receive them and my guess is that they go to the same place if we had thrown them out ourselves.

I believe there is a better solution for a less green washed idea to lessen empty makeup containers in the landfills every year. What I had in mind is reusing the empty blush or foundation containers to put small earrings in or any small objects people don’t want to lose. I do this myself and it is very helpful in organizing everything. Another way people can also recycle is to be crafty and create your own lip balm or makeup and reuse the containers. Lipstick containers can store bobby pins, Q-tips or toothpicks to make it easier to again, organize your things when you traveling or can put it in your bag. By doing all the above, people can benefit the environment but dumping less makeup containers in landfills. It will not take much time out of the day and is easy process that everybody can go through. Customers need to give up their free items that make up companies lure customers into, but in the end nothing is really free. I bet many people are saying it will not help our carbon foot print and it is just a toe of the print, I think they are wrong. If we spread these ideas to each individual I think it will definitely help out a chunk out of our landfills.


Tiny Houses: A Cover Up for Continued Suburban Sprawl

KB Home (Homebuilding Company based in the US) has introduced a new 881 square foot eco-home in the Houston area. These homes are energy star certified and have features such as “eco-friendly carpet”, “energy-efficient appliances”, and “low-e windows”. While all these features are nice and are much more sustainable than most of the wasteful behemoths being built today, these tiny houses are still not addressing the real problem at hand. That problem is the continued trend of suburban sprawl. Suburban sprawl as defined on Wikipedia is “the expansion of human populations away from central urban areas into previously remote and rural areas, often resulting in communities reliant upon heavy automobile usage.” This type of growth is not sustainable at all no matter how green a house you build. These houses will certainly take up much less space than the common small family houses (especially in Houston), but they still allow for people to continue their wasteful and unsustainable lifestyles. They still have two-bay tandem garages which in the article say can be used to park your hybrid or electric car, which is another form of greenwashing. Life in a car-reliant suburbia is a place nobody should have to live. They lead to insanely long commutes, one of the biggest reasons we are so reliant on fossil fuels, and are also a huge reason why Americans are in the top three fattest countries in the world.

In order to halt the sprawl of suburbia and our dependency on fossil fuels, we need to look at new housing developments in a completely different way. First, we need to set a growth cap on the metropolitan areas to limit where developers could place new housing communities. If you want to build a home outside of this cap it will have to for farming purposes only. Land near the furthest extent of the cap should also be made more expensive so developers will have incentive to stay closer to the urban center. Developers that want to make communities that adhere to “New Urbanism” (High density, public transit, walkable) principles will be given subsidies so that smart, sustainable growth will more profitable. The only way this could become a reality is public awareness. In the US especially, people are fairly uniformed about urban planning and how our communities could be improved. Now if this all came together most people would not have to own a car, people would become more familiar with their neighbors and build a friendly community, and we also would be on a great track to eliminating our dependency on fossil fuels.

By: Sam Fitzner


Greenwashing Zoos

There are several conservation benefits that are claimed by zoos, things like how zoos preserve the collections of animals, they protect endangered species of many at-risk animals, they are a safe-haven for animals, but in fact don’t zoos actually rob animals of their own natural, normal life? In many ways zoos have tried to fight their position as “Wildlife Conservationists,” but the fact is that wildlife conservationists should restore habits and be able to reintroduce these species back into the wild. Yet, the animals that are presented in zoos are rarely introduced back into the environment. In fact, I would argue that zoos care more about conserving their own stocks of animals in their zoos than the animals and species outside in the wild. Although, zoos had a good intention to protect and conserve animal species, it has only turned into a way that eco-tourism has taken over to create a market value from the observation of animals. Zoos have used their good intentions to present an ‘eco-friendly’ solution to the protection of animals, but instead have captured these animals and robbed them of their normal life and have charged people to see these exploited animals.
To solve this problem of greenwashing zoos, I would suggest to have more government and non-government agencies involved in the restoration and reintroduction of habitats. Organization like the National Wildlife Federation and the World Wildlife Fund are excellent organizations that protect and preserve animal species by sheltering them in their natural environments. This method is more eco-friendly because it ultimately does not alter the animals ecosystem. Zoos have tried to build bigger cages, or create an area where the animals feel at home with no stress, but the only way for the animals’ to not suffer from anxiety and abnormal behavior induced by captivity is to allow them to be in the wild and we need to meet the needs of the wildlife in their own habitat. This can only be done through social and political change.

Monica Rivara

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