Eco-Friendly Riding Lawnmower

The Toro® Z Master® zero turn mower is a so called eco-friendly riding lawnmower. These are some of the marketing tactics they use to sell their lawnmower.
“Eco-friendly mowers can be powerful too! Inside the engine of a Toro® Z Master® zero turn mower is a Kohler closed loop electronic fuel injection or EFI that adapts to save fuel. By sensing mowing conditions and regulating fuel to the lawn mower as needed, the fuel-efficient EFI system provides up to 25% better fuel economy. Every yard work project can be different and the Toro® Z Master® with EFI engines calculate the optimal amount gas needed and delivers fuel to the engine when you need it. Environmentally friendly mowers have lower emissions and can save you money by reducing unnecessary fuel consumption. Other features on Toro® Master Series Zero Turn Mowers include an easy start lawn mower technology that turns on like a car, with no choke and low hassle.”
The marketing tactics are green washing the bad aspects about the lawnmower. A typical lawnmower has a single piece carburetor rather than this fancy multi-component EFI (electronic fuel injection) system. They claim the system is saving fuel and cutting down on emissions, however the amount of pollution created to make the fuel efficient system requires more parts and more labor than does a regular carburetor. The marketing has made it seem as though this system is better by glossy over the fact that the cost to produce this system is higher in not only “carbon dollars” but also in the physical pollution. This Lawnmower suggests that it is eco-friendly because it uses less fuel by using a system that is more costly to produce. The company that makes the lawnmower is ignoring the issue that the fuel used is the main reason why their lawnmower is not eco-friendly. Here is more information between a carburetor and EFI.
In order to solve this problem, there will need to be a complete reform of how we cut our grass. The issue with modern day lawnmowers is that there is need of a secondary input of fuel and a tertiary input of maintaining the machine. There once was a lawnmower that require no fuels and only needed to be sharpened occasionally: the originally push mower. This mower operated under the power of a human-being. The mowers only cost is the original production. The issue with this solution is that there would need to be a large amount of people to cut grass. There just so happens to be 2.2 million people who sit around in prisons doing nothing all day. Instead of wasting money locking them up, we could use them to do physical labor cutting grass and even other jobs to reduce the amount of fuel used were physical labor could replace fuels. The issue with our pollution is due to the mass growth in population and the shift from physical labor to fuel driven devices. Grab an old push mower and get mow(v)ing!

Daniel S Heath


Saving Our Poopy Planet, Honestly!

Victoria Cox

The Honest Company is a new line of eco-friendly baby products. This company is a huge example of green washing because people always feel better when using environmentally friendly products with their children (this helps them feel as if they are helping the planet a little more by going ‘green’). This is a company that qualifies as green washing because they are putting a whole new out look on baby products, and not just eco- healthy diapers and wipes. The Honest Company has taken their eco-friendliness to a different height by creating waste –reducing soaps, shampoos, healing balms, detergents, detangling spray, cleaning products, etc. The products they create that are plant based products as well as packaging that is renewable. I would say that The Honest company would suggest that we change almost everything that pertains to baby products, I think that they are trying to become the new and improved and eco-friendly baby product company. They are expecting people follow in their footsteps and redesign their whole dynamic.

A less green washed version of the company would have to be cloth diapers. This is a better solution than plant based product (such as The Honest Company) because this idea expands reduce, reuse, and recycle. Cloth diapers reduce the amount of waste being sent out because they are machine washable. A major obstacle in changing to cloth diapers would have to be keeping the stench of messy butts out of the diaper (even after a cycle in the washing machine). To make this product into a reality, we would have to come up with a eco-friendly and baby-friendly non harmful chemical to revamp (refresh) the diaper to make sure it is sanitary (especially after a poopy diaper,yuck!) Another obstacle to overcome in creating a cloth diaper would have to be the storage…think about it for a second, if you send you baby to their childcare center and they poop, what to do with the stinky diaper until you get home to put it in the washer? Putting the diaper in a bag would be the most logical answer, but wouldn’t the bag have a stench? Yes, but if we could create a bag with a baking soda insole so it was soak up the stinky diaper smell (the baking soda insole would be re-changeable). This could be a HUGE economic transformation because it, first and foremost, will create a whole new job market including; scientist, factory workers, etc. The downfall to this product would be that instead of throwing the dirty diaper in the can, washing the diaper daily would be a mandatory duty…this would cut back on the whole reduce notion. Honestly (ha, no pun intended), this cloth diaper movement could create a whole new social transformation as well. This could be a new social norm which could change the way we look at diapering our babies forever, breaking societal norms in terms of baby care.


Welcome to the Dark Side

In recent years, LED light bulbs have begun to pose a huge threat to Standard Incandescent, Halogen Incandescent, and Compact Fluorescent (CFL) light bulbs. LED lightbulbs are reported to not contain mercury, have a significantly longer lifespan, and also save homeowners a note-worthy amount of money over time. The promise of quality and savings may persuade consumers to purchase one of these remarkable LED lightbulbs at $20-$50, over a $0.60 Incandescent. However, one might question if there are any other cons beside the obvious increase in price. Welcome to the Dark Side! According to a study published in 2010 by the journal, Environmental Science and Technology, researchers found that LEDs contain lead, arsenic, and a dozen other potentially dangerous substances. Thus, making the high praising conversation around these energy efficient lightbulbs a possible attempt to hide the unpleasant facts in an environmental context, also known as “green washing.” Green washing is when a company or organization spends more money and time claiming to be “green” through advertising and marketing, than actually conducting business practices that minimize environmental impact. In the case of LED lightbulbs, the pros to seem to outweigh the cons as the bulbs still prove to be the best choice on the market for energy savings, light quality, and environmental footprint. Also, in today’s society, some form of lighting is a necessity. The example of greenwashing in regards to LED lighting poses a need to change in readily available and factual information. The risks of the LED bulbs should be readily available to consumers along with the benefits. At this time, one thing remains unchanged and that is that LED bulbs have replaced unsafe options with a “better” unsafe option.

As scientists work to invent a better lightbulb, a positive alternative may be appear simpler than that. Solar lighting and natural sunlight would present as a safer and more energy efficient system to receiving light all together. However, as the majority of homes in America are electrically wired, and solar panelling systems are costly, this would require a transformation on many levels. A political transformation would have to take place to provide more encouragement and assistance with taking this route in home lighting. A social transformation would have to take place as society as a whole would need to slow down and see the benefits of solar lighting. An economic transformation would need to occur to make the systems more affordable and attainable for all classes. A technological transformation would also need to occur in order to transition homes from electrical wiring to solar power systems in an affordable and convenient way. Technically speaking, this is not impossible and could occur one day. I believe however, that this is a slow transition that has already begun to take place. This will take many years and many transformational events to become common place in the lighting of American homes.

Written by Dallas Smith


The family who lived in a shoe

So let us go back to the more simple lifestyle….first of all why on Earth would a childless, parent-less couple need to be living in a 4 to 5 bedroom home? Why do you need a “nook” to eat your breakfast in? Or a dining room for that matter? Does’t everyone eat lo main out of disposable plastic boxes while watching E!News on the couch?
I grew up in a single family home. There I might need to give you a definition so here it goes: single-family home= one family living in a one bedroom apartment. My mother is a teacher, my father is an architect, before you assume we were broke-ass poor, we were’t. Mom and dad had the bedroom. My sister and I shared the pull out bed that turned into the living room sofa during the daytime. I still credit the fact that I am not lazy to that sofa; we never got to be lazy and lay in bed all day. We didn’t have a playroom to store hundreds of useless plastic happy meal toys. We din’t have happy meals back then. We were hungry, we got food not a freaking toy.
My alternative to “green homes” is actual home, where people live and space that they use. Want to watch TV? there is one in the living room so maybe you can spend some quality time with the “strangers” breathing the twice filtered and pollutant-free air with. There is a fine line between need and want and no three-member family should be needing a 4 bedroom, 4.5 bathroom, and additional 3 “specialized-purpose”rooms under one roof.

Hajnalka Woosley