Fur companies have been taking hits for years about their treatment of the animals they take fur from. One of these companies named, The Fur Council of Canada (FCC), decided to fight back by creating the “Fur is Green” campaign. They even have a website and everything (http://www.furisgreen.com/furisgreen.aspx). This is an example of green washing. They are saying that their product is environmentally friendly to try to redirect attentions from the animal cruelty claims that most fur companies are associated with over the years. The funny thing about this is that the campaign actually worked. On the FCC website, there is an article title, “Fur, A Renewable Resource”, the company claims that “Fur is a natural, renewable and sustainable resource. That means we only use part of what nature produces each year without depleting wildlife populations or damage the natural habitats that sustain them. The goal is to maintain long-term ecological balance.” They also claim that it is durable, recyclable, and biodegradable. The whole campaign is suggesting that we change our views about fur companies torturing animals for their fur and see them as the environmentalist that there are. The truly shocking thing is that the campaign worked.
According to an article in the Huffington post article “The Only Thing Green About Fur Is Profit” (2013), The FCC “managed to position themselves as a “council” of environmentalist, rather than the industry-funded lobby group that they actually are (2013).” Fur is making a comeback in Canada. The FCC not only manage to draw everyone’s attention away from animal cruelty claims, they managed to turn a profit in doing so. This leaves us with quite the predicament. How do you combat this? PETA, an animal rights activist group has been on the front-line in the fight against fur for years and people still wear it. What can be done differently. I think that they needs to be a new anti-fur organization that starts a campaign from scratch. They need to do campaigning much like the anti tobacco organizations do today. I recently saw an ad that said “#finishit”. Anti fur organizations need to do similar things. I said that they need a new organization because PETA has too much negative press along with the name. When I think of PETA, I think of animal rights activist. I also think about them as the people who throw red paint on people wearing fur and accuse them of being murders. That is not a good image to have with some people. Here is my personal view on wear fur. It is only acceptable if you live in the wilderness and you are using it for warmth. That was the main reason people in the past wore fur. It was about survival. People use fur today for profit and style. If we can find a material to use that is not hurting any living beings and is not harming the environment in the process of creating or discarding it, then we will truly be one step closer to becoming more “Eco-friendly'”.
– Stephen Evans