The Honest Company is a new line of eco-friendly baby products. This company is a huge example of green washing because people always feel better when using environmentally friendly products with their children (this helps them feel as if they are helping the planet a little more by going ‘green’). This is a company that qualifies as green washing because they are putting a whole new out look on baby products, and not just eco- healthy diapers and wipes. The Honest Company has taken their eco-friendliness to a different height by creating waste –reducing soaps, shampoos, healing balms, detergents, detangling spray, cleaning products, etc. The products they create that are plant based products as well as packaging that is renewable. I would say that The Honest company would suggest that we change almost everything that pertains to baby products, I think that they are trying to become the new and improved and eco-friendly baby product company. They are expecting people follow in their footsteps and redesign their whole dynamic.
A less green washed version of the company would have to be cloth diapers. This is a better solution than plant based product (such as The Honest Company) because this idea expands reduce, reuse, and recycle. Cloth diapers reduce the amount of waste being sent out because they are machine washable. A major obstacle in changing to cloth diapers would have to be keeping the stench of messy butts out of the diaper (even after a cycle in the washing machine). To make this product into a reality, we would have to come up with a eco-friendly and baby-friendly non harmful chemical to revamp (refresh) the diaper to make sure it is sanitary (especially after a poopy diaper,yuck!) Another obstacle to overcome in creating a cloth diaper would have to be the storage…think about it for a second, if you send you baby to their childcare center and they poop, what to do with the stinky diaper until you get home to put it in the washer? Putting the diaper in a bag would be the most logical answer, but wouldn’t the bag have a stench? Yes, but if we could create a bag with a baking soda insole so it was soak up the stinky diaper smell (the baking soda insole would be re-changeable). This could be a HUGE economic transformation because it, first and foremost, will create a whole new job market including; scientist, factory workers, etc. The downfall to this product would be that instead of throwing the dirty diaper in the can, washing the diaper daily would be a mandatory duty…this would cut back on the whole reduce notion. Honestly (ha, no pun intended), this cloth diaper movement could create a whole new social transformation as well. This could be a new social norm which could change the way we look at diapering our babies forever, breaking societal norms in terms of baby care.