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“Natural Shampoos,” but how natural are they?

Today in America many Americans are being “greenwashed” by companies and organizations who produce products that are aimed to be environmental friendly. Companies and organizations spend more time and money declaring that their products are eco-friendly though advertising and marketing rather than actually changing the context of the product which is very misleading for the consumer. Over time, companies feel that engaging in greenwashing benefits their company by expanding market share at the expense of those opponents that are not involved in greenwashing, reducing the staff turnover, and also making the company seem more attractive for potential investors. It has become very common, and over the years more and more companies have engaged in greenwashing to promote environmental friendly goods for consumers. But are the products really eco-friendly? Many products have been created to be displayed as “eco-friendly” but come to find out they contain very harmful chemicals. A product that I use everyday which is displayed to be “eco-friendly”/organic is shampoo. There are many benefits of organic shampoos in which companies promote that they contain only natural, non-synthetic ingredients. While I was doing some research online, I came across a very popular shampoo that we see in stores all the time – Clairol’s Herbal Essences. I have been using this product for years, and little did I know the harmful toxins that it contained. The product contains lauryl sulfate, propylene glycol and D&C red no. 33 that are not organic products, which is false advertisement especially when most labels say “100% organic.” Companies should change the display/quality of the products and be true to their promotions.
With this being said, I feel that companies should stay true to their product. If the product is “all-natural”, then the product needs to contain all natural ingredients. There are some people out here who are completely eco-friendly freaks and once they research the actual ingredients it can then become a controversy and loose many consumers. Many implication of making a product completely all-natural would be the prices of using those types of products without using “toxins,” could cost the company more than their willing to spend on their products, but after that being done it will drive sales because they have been true to their eco-friendly promotion.

-Sophie Moyer