Nonprofit organizations should utilize the internet and social media to illustrate their purpose, promote education, and communicate with the public because…
1. the internet is a useful tool for nonprofit organizations and can benefit their needs.
2. social media allows opportunities for nonprofit organizations to communicate with the general public and spread their cause.
3. personal websites can share vital information and provide a way for nonprofit organizations to receive donations.
4. they can create social change at a faster rate and recruit more volunteers and followers.
1. Miller claims that the internet breaks down national and international barriers that keep smaller organizations from educating large groups of people about policy issues (37).
2. Ritu Sharma concluded that nonprofits overwhelmingly (88%) said their most important communication tools were email and their websites, even though fully 97% of them are on Facebook.
3. Lovejoy and Saxton argued that the advent of social media has opened up greater possibilities for interpersonal and organizational communication (2).
Miller, David. “Nonprofit Organizations and the Emerging Potential of Social Media and Internet Resources.” SPNHA Review 6: 34-52. Scholar Works. Web. 6 July 2014.
Sharma, Ritu. “How Nonprofits Use Social Media to Engage with their Communities.” Nonprofit Quarterly, 13 Mar. 2014. Web. 10 July 2014. <https://nonprofitquarterly.org/management/23837-how-nonprofits-use-social-media-to-engage-with-their-communities.html>.
Lovejoy, Kristen, and Gregory D. Saxton. “Information, Community, and Action: How Nonprofit Organizations Use Social Media.” Journal of Computer-Mediated Communication 17: 337-353. Wiley Online Library. Web. 17 July 2014.