Category Archives: week8-socy101

Analyzing Media Data Workshop – James Hyman

The three advertisements I found for this data workshop included an advertisement commercial about a BMW car, an Allstate commercial about making life good through the bad things, and a commercial about alcohol.

The first advertisement commercial “BMW Commercial. It’s only a car” is intended for the audience of anyone who is interested in the automobile industry and nice, expensive vehicles. I am into different vehicles and liked this commercial myself. I think these type of commercials are more prevalent for the male population. The product that is being advertised is a new BMW car. In addition, the advertisement is also trying to sell products that go along with a car such as tires, oil, windshield wipers and navigation. While this is indirect, it still states things about products like these leading you to think about needing to purchase some of these items with a car as well. The message makes me feel good because the voice used in the commercial is persuading and plays on emotions because of the tone of voice the man is talking in. I believe that this ad does work because it persuaded me to buy the product. I would like to buy this product yes, but I most likely will not because it is an expensive commodity.

The second advertisement I looked at was “Good Life Anthem – Allstate Commercials.” This commercial appeals to the good life and how we live our lives through the bad that happens in this world every day. The message that this advertisement is intended for can really be anyone since it shows all age groups and talks about things all age groups take part in. The service that is being advertised is Allstate Insurance. I do not think that this advertisement really tries to sell anything else besides Allstate and living life and making it good even through the bad times. The message does play on my emotions because all of the things that we do in life are potentially dangerous, although we still have to live our lives and make the best of them. The message makes me feel good because there is no point in not making the life you have to live not good. I believe that the ad does work and is a powerful commercial. I would not buy the Allstate Insurance because I already have a different insurance agency.

The final type of advertisements I chose to look at was alcohol ads. These days, it is hard to go anywhere without seeing alcohol advertised. The message intended for these types of advertisements is really any age group. While it should be those of the legal drinking age, a lot of times these ads even target minors and influence them to take part in consuming alcohol products too. The product that is being advertised is alcohol and specifically Bud Light. This advertisement is not trying to sell anything else but is pretty humors. The message makes me feel like I need to have a Bud Light with the rest of the guys. While they are supposed to be on the roof doing work and fixing things, they are instead having a drink. It portrays the message that drinking is okay which is sometimes true, but not always. This ad does work because it is comical and portrays a product I like. I do already buy Bud Light.

I think that advertising has a big influence on my life and my buying habits as well as everyone else’s lives. It is hard to go anywhere or do anything without being surrounded by advertisements which makes you feel certain ways about different products and a lot of the times influences you that you need to get the particular product or services too. The ads that probably have the strongest effect on me are ads related to tools and doing work and food advertisements. When you see ads about food, it makes you feel hungry and also crave the product you saw. When I see certain ads about tools and different work being done, it makes me want the tools they are using so I can have them as a part of my collection for working too. In the world we live in today, we are surrounded by materialism and feeling the need to have the latest and greatest products around. The lure of sopping and material possessions is highly promoted and seen as a normal thing in our culture. It is okay to ‘shop till you drop’ and to spend money on products just because. I don’t really try to compete with material possessions between my friends, neighbors or coworkers. While I am sure I have feelings of wanting some of the products and things they have, I am not going to have to buy everything they have too just so I can compete with them.