SHIFMAN, Limor. Humor in the Age of Digital Reproduction: Continuity and Change in Internet-Based Comic Texts. International Journal of Communication, [S.l.], v. 1, p. 23, feb. 2007. ISSN 1932-8036. Available at <http://ijoc.org/index.php/ijoc/article/view/11/34>. Date accessed: 09 Nov. 2015.
In this article author Limor Shifman, researcher at the University of Oxford, explores the cultural significance of humor in social media using data from eight major websites as well as historical data. She found that new internet humor incorporates old humor while facilitating interactivity between users, new multimedia, and reflecting global reach. As previous research has shown, humor is an expression of the culture and based on its forms reflects the ideas and values of a particular place.
Knowledge Levels by News Source adapted from Public Knowledge of Current Affairs Little Changed by News and Information Revolutions. (2007, April 15). Retrieved November 6, 2015, from http://www.people-press.org/files/legacy-pdf/319.pdf
Interviewers from the Pew Research Foundation, a nonpartisan institution for social science research, reached out to 1,502 people in 2007 to survey their knowledge on current affairs as it relates to how they digest the news. The results show that viewers of comedic news networks, such as The Jon Stewart Show, ranked as high or higher than many major news networks for accurate knowledge of current events. Memes based on shows such as this are spread over the internet which reflects how efficient humor is, or those who are drawn to at, at spreading information.
Huntington, H. (2013). Subversive Memes: Internet Memes as a Form of Visual Rhetoric. Selected Papers of Internet Research, 14.0.
Author Heidi Huntington from Colorado State University used previous research to argue that internet memes are a form of visual rhetoric that are an important representation of culture. Internet memes serve as an outlet to express dissent against large social forces, build cultural identity, and create a forum for public discourse. Memes are a user-created intertextual form of communication that often depends on humor to successfully spread a message.