Research Nugget #4

1. “Learning and Teaching Art: Through Social Media” by Juan Castro

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Source:

CASTRO, J. (2012). Learning and Teaching Art Through Social Media. Studies In Art Education, 53(2), 152-169.

Main Claim: This article explains how social media is a good platform for artists to use. It talks about how artists have no boundaries when it comes to who can view their work and give feedback or praise for their work. It also mentions how teaching art through social media can be beneficial because students can view profiles they are interested in for a learning purpose rather than only viewing personal friends information. This article goes into detail about how the brain reacts to visual images through education and how it is much more stimulating for students to be able to access multiple visual images at a time rather than what is just physically in front of them.

Nuggets:

1. Participatory cultures have existed long before the Internet and social media (Jenkins, 2006). Yet, social media has amplified the ability for many different kinds of people to gather across time and space to share ideas. understanding the reciprocal and dynamic systems of teaching and learning found in these types of social media environments requires taking into account an individual’s learning (Piaget & Inhelder, 2000) in relationship to the social influences of learning (Vygotsky & Cole, 1978). The social influences of learning art in classrooms is nothing new (Hagaman, 1990; Wilson, 2004; Wolf, 1993); however, what is new and needed is an understanding of learning that addresses the reciprocal dynamics of exchanges between individuals and social collectives2 through social media.

This nugget explains how the way in individual learns is important to consider. It says that social media has made learning for different kinds of people better because they can gather and share ideas through an unlimited space. The issue is that people need to learn how to exchange information properly through social media. There are many people who may not know how to comment or even view information that others have posted. This could be avoided by teaching people in secondary schools how to use social media.

2. “Opti’s images and ideas acted as a hub of attention, even though he was not a prolific contributor, nor had he taken the photography and art courses many of the other participants had. When participants in week 5 were asked to select an image to use as a point of departure for artmaking, most participants responded to opti’s images. He received three responses to six of his images, out of a possible 293. one was from someone who knew his physical identity, and two were from participants who did not. In the week 6 constraint, most participants selected opti’s question of inquiry for their response. For whatever reason, opti’s ideas were a significant hub in terms of the attention and associations they received in weeks 5 and 6 of the curriculum. Here, the metaphor of hubs draws from understandings of decentralized, scale-free networks. In decentralized networks, hubs gain links and associations in proportionately greater numbers than do other nodes in the network (Barabási, 2003).”

This nugget shows the power of social media. Opti images received attention from people who did not know him. His work appeared to get a lot of attention from people even though they did not know him. This nugget uses the word “scale-free networks” which is a very good way to describe social media. Because of this platfrom Opti used to share his work, he got more feedback than what he would have from people that knew him. He got 293 views where he may have only been able to share his work with not as many people of he did not use the network he did. There may even be a possibility of him receiving more viewers if he understood how to draw more attention to his work through social networking techniques.

2. “Analyzing Mass Media Through Video Art Education: Popular Pedagogy and Social Critique in the Work of Candice Breitz.” by Marya Spont

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Source:

SPONT, M. (2010). Analyzing Mass Media through Video                          Art Education: Popular Pedagogy and Social Critique in the          Work of Candice Breitz. Studies In Art Education, 51(4), 295-314.

Main Claim: This article takes the South African artist, Candice Breitz, as a case study to show how sharing art to students through media is beneficial for developing a strong method of critique. This article also believes showing students largely found footage so that they can see different styles of work and hopefully be inspired to find their own style. This article does discuss that mass media can have some negative effects on people, but believes it is important for students to be able to understand and critique this types of art.

Nuggets:

1. “It is imperative for our students to be aware of ways in which these mass media can operate, and for art educators to prepare students to be able to understand, evaluate, and artistically respond to these works through a medium with appropriate characteristics. One way to do this in art education settings is by engaging students in critical conversations about video art – specifically, video art that re-frames popular visual culture like film, television, and music videos as a form of social critique.”

This passage talks about how important it is for students to know how to critique to mass media. it says that they need to, “understand, evaluate, and artistically respond to these works through a medium with appropriate characteristics.” This line really stands out because as an artist it is very important to understand art and be able to respond to it. It makes you a better artist and causes you to think critically as well. This is why it is so important for students to be exposed to mass media and be able to respond to it.

2. “It is likely that anyone who has ever parented a child or taken a class in education or hopefully anyone else already questions how people are socialized: how we learn manners and gestures, how to speak and express ourselves.”

This passage really stood out because it asks how people are socialized. It changes with each decade how kids are brought up and today a lot of people socialize through social networking platforms. People do not always use social platforms properly, like posting pictures of their friends wasted passed out on a couch with a bunch of profanity in the comment. This is what shows any employer what the applicant does on their free time and worse, what kind of manners they have. This is an issue for people who do not learn that what is online can be seen by other people. This is why students should learn proper social media manners and gestures.

3. “Art Careers Marketed Via Major Social Media Platforms: Best Practices & Tips” by The Art Career Project

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Source:

Art Careers Marketed Via Major Social Media Platforms: Best Practices & Tips . (2014, April 6). . Retrieved July 15, 2014, from http://www.theartcareerproject.com/social-media-your-art-career-best-practices-advantages/4026/#.U8XbLS903iM

Main Claim: This article goes through how Facebook, Twitter, LinkedIn, Blogs, and Youtube are the top places for artists to market themselves. They explain how this is good for someone who is trying to promote themselves. There are many examples on how to use these social media platforms for different types of artists. This article claims that artists will benefit from using these techniques and will do even better if they use multiple platforms to promote themselves to reach different types of audiences. If they do this they can run into great job offers and build a fan group or even just have a place where their work is digitally saved.

Nuggets:

1. “There is no denying social media has become a powerful tool in the past decade, especially as a promotional vehicle.  According to the recently released 2012 Social Media Marketing Industry Report, 83 percent of more than 3,800 marketers believe that social media is important to their business and an overwhelming 94 percent of marketers said they used social media for marketing reasons. There is little debate that an active and engaging social media presence will help increase business exposure and probably drive traffic to your business as well.”

This nugget explains how social media has become such a great promotional tool. 94 percent of marketers say they use social media for marketing reasons. This is a huge number. The problem is they did not ask the businesses how well the social media marketing worked for them. It would be important to include that information, but it must be working at least a little bit if there is that many businesses that use social media for marketing.

2. “Of course as an artist, you probably don’t have the luxury of a dedicated marketing team to constantly monitor and update your various social media profiles, but that doesn’t mean you shouldn’t embrace social media, it just means you should be careful about over-extending yourself since you are your own marketing team. When it comes to creating a successful one-person social media marketing strategy, you want to be efficient and effective, and you want to use multiple mediums. We cherry-picked the most commonly used social mediums according to the study and came up with three examples of how artists should be using these channels to network and market themselves so you don’t have to.”

This passage points out how a lot of artists work on their own so it is important for them to know how to market themselves. This is significant because not all artists cannot pay people to market their work for them. This is what they need to do in order to get discovered or build a strong online portfolio. Artists need to be able to use social platforms so that they can reach a broad audience. This would be very difficult for them to do if they have no knowledge of how to use social media platforms.

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Synthesis:

All three of these articles are related to how social media is beneficial for artists. I decided to really focus on the artist perspective this week and compare three articles that are very similar and try to find their small differences.

The first article, “Learning and Teaching Art: Through Social Media” by Juan Castro, explains how are and social media go well together and how students need to be taught how to use it better. What makes this article different from the other two is that is focuses a lot on how the internet, social media, and visuals effect students learning process and how it is more beneficial than hurtful.

The second article, “Analyzing Mass Media Through Video Art Education: Popular Pedagogy and Social Critique in the Work of Candice Breitz.” by Marya Spont, talks about a specific incident that the use of social media is beneficial in the classroom. This is different from the other two articles because it talks about how important it is for students to be able to take a popular work of art and be able to critique it. This helps students learn how to think more critically and also learn more about different styles of art. The use of social media helps them discover what is trending and also what is used as mass media. This is not discussed at all in the other two articles.

The third article, “Art Careers Marketed Via Major Social Media Platforms: Best Practices & Tips” by The Art Career Project, is different from the first two articles because it focuses on giving artists how to use social media to market themselves. This is a very interesting article because it is purely to help artists either be discovered, or find a job. This shows how helpful social media can be and how important networking is to get closer for an artist to find success.

When combining the similarities and the differences between all of these articles I find that there are at least 4 very solid reasons why social media should be taught to art students in high school. Not only will the students be able to find information that they can learn from online, but they will see what is popular, see other artists work, create an online portfolio, and hopefully find a job. These are only a few highlights I have found from the combination of these three articles.

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