Ralf Dahrendorf’s theory talks about how conflict is normal, but it is rooted in social structures not nature as Coser argues. In power the distribution, power is used to maintain social order. Dahrendorf discusses different topics, but one that discusses power of authority is the relationships amongst those in power is “imperatively coordinated associations”. This was a cornerstone for Dahrendorf and discusses how those in power relate and overlap so they construct their ideas shape the social order. One example of this is when you look at media and who runs it. The people in power relate to one another and the jobs of each overlap which determines what we see and how we perceive different things. They determine what is being aired, how different genders and races are depicted and what makes headlines and what doesn’t. They can alter things for the viewings of their audience and depict things as they want. It seems as though they appeal to the likings of some and allow us to see and hear what they want us to which thickens the stereotypes and views that we place on each group and forces us to see things through the eyes of them.
People in positions of power/authority normally all relate and to one another and influence each other greatly as well as the consumers. Most of them are always normally entangled and communicate with each other. People in higher positions shape how our society views things and plays a huge role in our social order.