Source Nugget 3

The final source that is going to help me through this research process is, On the Dynamics of Social Media Popularity: A YouTube Case Study, by Flavio Figueiredo, Jussara M. Almeida, Marcos André Gonçalves, and Fabrício Benvenuto.

The nugget I found from this source is,”We found that copyright protected (YouTomb) videos tend to get most of their views much earlier in their lifespans, followed by Top videos, and then videos in the Random dataset. We also found that Top videos tend to experience significant popularity bursts, receiving a large fraction of their views on a single day (or week).” This was the conclusion of the paper, but I chose this segment because it gave an overall recap of what the study found, which shows how the data interacts with the nature of the study. This source was more mathematical than the other two since most of the studies used an algorithm of some sort to find an estimated answer. However, I found this source to be a bit more difficult to follow but it gave me good insight on how a video can become popular so fast on YouTube, which is helpful in this research project.


Reflecting on Research

I have been researching information for this project for quite some time, however I am just now posting about my experience with it. My experience with this research has been interesting and eye opening. I have found many facts about vlogging and YouTube that I did not know before. Due to the lack of previous research for the financial aspect of YouTube and vlogging, I had to change my area of study from the financial view to the social view. There is much more information and previous research about how a video becomes so popular. As I research more and find new sources, I hope to find more information that proves my hypothesis that the personality of the blogger has a huge impact on whether or not their videos become exceedingly popular.


Source Nugget 2

Another source that is going to be helpful in my research process is, You Are Known by How You Vlog: Personality Impressions and Nonverbal Behavior in YouTubeby Joan- Issac Biel and Oya Aran and Daniel Gatica-Perez.

The nugget I got from this source is, “In addition, we show that the combination of audio and visual cues can be used to predict 34% of the variance for the Extraversion trait, which corresponds to the most reliably judged personality trait. Furthermore, we found that videos of bloggers scor- ing higher on the Extraversion, Openness to experience, and Conscientiousness are positively associated to higher aver- age levels of attention in YouTube, which may show how these bloggers are perceived by people and how they inter- act with the social media community.” This is just giving a brief explanation of how they calculate the popularity of a video based on the different categories they view. I really like this source, overall, because it is more scientific and research based, meaning there is more evidence and hard facts about the popularity of videos on YouTube, which in my opinion is easier to understand than qualitative facts.

This source nugget is a bit different than the source nugget I posted before because this one is more quantitative and fact based, while the other source was more qualitative and descriptive. However, both work together to provide a wide range of information about vlogs and their popularity. The first nugget post helped describe the nature of a vlog and how they are used in the space around them, while the second nugget helped show the research behind the reasons why certain vlogs are so popular.


Source Nugget 1

I have found many scholarly sources that are going to be helpful in this research process. The first source is, VlogSense:Conversational Behavior and Social Attention in YouTube, by Joan- Issac Biel and Daniel Gatica- Perez.

One nugget I have picked out of this source is, “Today, vlogs constitute a communication genre that promotes high participation, critique, and discussion, and therefore are not only used for life documentary or daily interaction, but also for e-learning, entertainment, marketing, and corporate communication, where a more social (even personal) way of reaching the audience is either necessary or beneficial [Burgess and Green 2009; Strangelove 2010; Vonderau 2010].” This segment really just gives a brief overview of what a vlog essentially is and what it can do. I like this explanation of what a vlog is because it makes it seem like the amazing piece of work it really is.


Finalizing My Dream

For my Inquiry Project, I will be changing my area of research. However, I will still be looking at the YouTube space, but I will be researching what components make videos popular and how some YouTubers become more popular than others.

Looking back at the new media readers, I have found that some of them will be helpful in this process. Vannevar Bush’s, As We May Think, discusses the very fast and easy communication between people due to the advancement of technology. This relates to the area I am researching because YouTube has made communication between the vlogger and the viewer easier and more available, resulting in many new opportunities for everyone involved with the website.

Privacy Statement