Nugget 1) I’d say it’s enormously important. For all of our individuality, the Hip-Hop culture breeds sheep. In the online space, getting your music posted on the right blogs has become incredibly important to some artists, more so than even the quality of the music they’re putting out it seems. And it becomes a situation where PR people and label flunkies hound a handful of blogs for coverage, knowing that it will probably turn into more widespread coverage if they can just get so-and-so to pay attention.
Nugget 2) Using social media Web sites is among the most common activity of today’s children and adolescents. Any Web site that allows social interaction is considered a social media site, including social networking sites such as Facebook, MySpace, and Twitter; gaming sites and virtual worlds such as Club Penguin, Second Life, and the Sims; video sites such as YouTube; and blogs. Such sites offer today’s youth a portal for entertainment and communication and have grown exponentially in recent years.
Nugget 3)There is one other early American DJ that deserves mentioning and that is Afrika Bambaataa. Bam ran a sound system at the Bronx River Community Center. As Bob Marley was a spokesperson for reggae, Bam was an ambassador and spokesperson for the Hip Hop culture. Afrika Bambaataa was the name of a famous 19th century Zulu chief, the name means Affectionate Leader. Bam took his role as a leader in the Hip Hop culture seriously. In 1975 Bam founded an organization known as the Zulu Nation. The major function of this organization was to replace gang rumbles and drugs with rap, dance, and the Hip Hop style.
Nugget 4) Afrika Bambaataa is one of the three main originators of break-beat deejaying, and is respectfully known as the “Grandfather” and “Godfather” of Hip Hop Culture as well as The Father of The Electro Funk Sound. Through his co-opting of the street gang the Black Spades into the music and culture-oriented Zulu Nation, he is responsible for spreading rap and hip-hop culture throughout the world. He has consistently made records nationally and internationally, every one to two years, spanning the 1980′s into the next Millennium 2000.
Nugget 5) He [Afrika Bambaataa] changed The Bronx River Organization into the Zulu Nation and named himself Afrika Bambaataa (meaning “affectionate leader”) Aasim in honor of the 19th century Zulu chief. He then adopted the Zulu Nations’ principles of unity and peace and mixed it with the Hip Hop lifestyle. Gangmembers became b-boys, rappers, and graffiti/aerosol writers, and violence was averted through knowledge, unity, and peace. Soon, Bam and his Zulu Nation reached out to their community in a positive light and began to help the youth through various progams. From there, Bam was influential in showing gangsters a life outside of the hood and gave them hope, all the while fostering Hip Hop’s growth and teaching his community the Hip Hop way of life.
The first nugget stresses the importance of social media and shows how vital social media is in spreading information to the general public. Hip-Hop thrives off of its audience, making social media the golden key to getting the exposure that these artist need. A lot of the time when things go viral, it’s because of the blog post that these editors are posting which is catching the attention of internet surfers. The second nugget also stresses the importance of social media, everything found online today is considered social media and it is taking a toll on children, adolescents, and adults. It discusses how these online social media sites (Twitter, Facebook, YouTube, and blogs) are the source of entertainment to internet users and help communicate what is going on in today’s world at an enormously fast pace. Both of these sources connect to my inquiry project because they discuss how important social media is in spreading information as a means of communication. My inquiry project is on how Afrika Bambaataa used social media to influence the Hip-Hop culture and how Complex (magazine)’s blog post influences the Hip Hop culture. Social media blogs help communicate what is going on in the Hip-Hop world to its viewers. It also helps artist, such as Afrika Bambaataa, get more exposure and help spread their talents. Even though the internet wasn’t invented by the time Afrika Bambaataa came out, he still used social media (newspapers, flyers, radio) to help spread knowledge and spread his movement of Hip-Hop. Social media is completely vital especially in the Hip-Hop world and without it Hip-Hop wouldn’t be what it is today. Social media is the number one thing in today’s culture that artists rely on in order to help spread their cause. The third nugget discusses how Afrika Bambaataa was such a great influence to the Hip-Hop culture. It also discusses how Afrika Bambaataa created the Zulu Nation and how it was created to get gangsters out of the vicious lifestyle they lived and change their lives for the better. The fourth nugget also discusses how Bam turned the street gang, Black Stars, into a revolutionary positive activist group. He used Hip-Hop as an outlet for individuals to utilize in order to escape the rough cities that were filled with violence and corruption. The fifth nugget discussed how Afrika Bamaataa founded the Zulu Nation and his inspiration. He used the beliefs of the Zulu Nation and the Hip-Hop lifestyle to create the Hip-Hop culture today. His main goal was to teach the community the right things to do as well as influence them to unite and become positive leaders in their communities. The last three nuggets above all had the same idea of discussing how Afrika Bambaataa influenced the Hip-Hop culture, created the Zulu Nation, and how he positively changed communities for the better. He spread his word through the use of social media and communication. He used flyers, parades, concerts and shows, to get the communities attention and unite them so that they can their lives positively. It is evident that social media is an important tool used by artist to spread their vision. It’s the quickest and most efficient way to grab the attention of viewers and spread their cause. Just look at what you use every day to keep up with the latest information and keep in touch, social media has got you too.