Some Assembly Required

#SomeAssemblyRequired #PortableThought

To demonstrate your knowledge of the material, compose a blog post with at least five sentences indicating the full name of the author(s), the name of the source of reference, the claim you are utilizing from the text in your own words (i.e. paraphrased), and an embedded link in either the source name or author(s) name(s) (wherever it seems to fit best in each case).  Include a block quotation after each sentence to further flesh out the reference, if necessary.

1. Can’t Stop Won’t Stop: A History of the Hip-Hop Generation by Jeff Chang. From a very young age it was evident that the community thought that Afrika Bambaataa would be able to change the world.  People knew that he was special and could positively change the community. They all knew that he could be the one to influence the youth and change the community for the better.

“At some point early on, people had kind of spotted him as somebody to educate and talk about what’s going on in the rest of the world outside of the Bronx. I think he was somehow chosen.”

2. Augmenting Human Intellect: A Conceptual Framework by Douglas Engelbart. Afrika Bambaataa is a great example of mastering the art of using artifacts, language, methodology and training to evolve and change the face of Hip-Hop. He used his skills to persuade and open the eyes of the teens to create this new subculture that still exist today. Complex (magazine) is a perfect example of how “The aspects of the conceptual framework primarily that relating to the human being’s ability to make significant use of such equipment in an integrated system”. The language used in Complex (magazine) catches the audience’s attention and engages them. It makes it an easy place to go and read about the latest trends and important topics from a day to day basis.

“Our culture has evolved means for us to organize the little things we can do with our basic capabilities so that we can derive comprehension from truly complex situations, and accomplish the processes of deriving and implementing problem solutions. The ways in which human capabilities are thus extended are here called augmentation means, and we define four basic classes of them:

  • Artifacts–physical objects designed to provide for human comfort, for the manipulation of things or materials, and for the manipulation of symbols.
  • Language–the way in which the individual parcels out the picture of his world into the concepts that his mind uses to model that world, and the symbols that he attaches to those concepts and uses in consciously manipulating the concepts (“thinking”).
  • Methodology–the methods, procedures, strategies, etc., with which an individual organizes his goal-centered(problem-solving) activity.
  • Training–the conditioning needed by the human being to bring his skills in using Means 1, 2, and 3 to the point where they are operationally effective.  

The system we want to improve can thus be visualized as a trained human being together with his artifacts, language, and methodology. The explicit new system we contemplate will involve as artifacts computers, and computer-controlled information-storage, information-handling, and information-display devices. The aspects of the conceptual framework that are discussed here are primarily those relating to the human being’s ability to make significant use of such equipment in an integrated system” (Engelbart).”

3. Afrika Bambaataa: Hip Hop Founding Father by Luke Fenchel. A lot of people don’t understand that Hip-Hop is a cultural movement and it isn’t just music. It includes many things such as music, poetry, dance, graffiti, art, fashion, and design. It originated from the 1970’s in the area of Funk and Reggae.  The Hip-Hop culture is more complex than what people usually see.

Commonly misunderstood simply as rap music, hip hop is a cultural movement that includes emceeing (popularly known as rapping), DJing, graffiti writing, and break dancing. It traces its roots to 1973 and Sedgwick Avenue in the west Bronx, where two locals named DJ Kool Herc and Coke La Rock jammed for a group of kids. Unable to afford instruments, the pair—influenced in part by Jamaican traditions—rhymed over records.”

4. Media Form and Cultural Space: Negotiating Rap “Fanzines” by Murray FormanMany people chose to ignore the fact the Rap and Hip-hop have gone main stream due to the fact that sometimes it can give a negative vibe. But whether we choose to accept it or not, Hip-Hop and Rap is in our everyday lives whether it is acknowledged by people or not because Hip-Hop and Rap is what’s in today, its mainstream.

“Though not long ago music consumers and entertainment industry representatives alike questioned the staying power of the musical style, few would now deny that Rap has gone mainstream, circulating widely in society’s popular consciousness”

5. The Man Who Invented Hip Hop by Zack Greenburg. Bam focused on unity and love. He believed that racism and claiming different skin colors is an illusion to keep us from loving one another. Color has nothing to do with mind and spirit and no one is raised racist, so the fact that racism is even an issue shows how corrupt our society is and how we should change ourselves for the better immediately. That was his vision, to erase the illness of racism and unity everyone with love and brotherhood.

“Everybody needs to show respect to each others’ ways and the cultural life that you get on this planet,” he says. “Don’t get caught up on ‘I’m brown, black, white, red, blue, whatever.’ You gotta ask, what were you called before 1492? All these names we’re using now are just an illusion made to keep us fighting each other.”

6.  Man- Computer Symbiosis. Man-Computer Symbiosis by J.C.R. Licklider. Complex (magazine) is a great example of man-machine symbiosis because the editors go online and constantly upload blog post about the Hip-Hop culture. Afrika Bambaataa is also a perfect example of someone who uses social media to influence the people of the Hip-Hop culture. Soon artist will be able to use new technology to help them spread their vision. As time progresses and technology improves, people will be able to use these man -machine products in order to help spread new ideas more efficiently.

 “Man-computer symbiosis is a subclass of man-machine systems. There are many man-machine systems. At present, however, there are no man-computer symbioses. The purposes of this paper are to present the concept and, hopefully, to foster the development of man-computer symbiosis by analyzing some problems of interaction between men and computing machines, calling attention to applicable principles of man-machine engineering, and pointing out a few questions to which research answers are needed. The hope is that, in not too many years, human brains and computing machines will be coupled together very tightly, and that the resulting partnership will think as no human brain has ever thought and process data in a way not approached by the information-handling machines we know today”.

7. Computer Lib/ Dream Machine by Ted Nelson. Complex (magazine) is today’s form of a news channel in the Hip-Hop culture. Giving the people constant updates on the new fades and information. In comparison to Africa Bambaataa and how he used the social media of his time, “public gatherings, decrees, and parades”, to bring together the community to spread his ideas and view of the Hip-Hop culture. Social media is based around communication and culture.  It targets a specific culture and uses the language needed in order to get the attention of its users. This is the technique that all artists use in order to influence a culture. It is evident that social media is vital and most efficient in spreading information and getting ideas exhibited to the general public.

“Media have evolved from simpler forms, and convey the background ideas of our time, as well as the fads. Media today focus the impressions and ideas that in previous eras were conveyed by rituals, public gatherings, decrees, parades, behavior in public, mummer’ troupes . . . but actually every culture is a world of images”

8. The Evolution of Rap Music in the United States by Henry Rhodes. Afrika Bambaataa was the face of Hip-Hop when it was first emerging in the 1970’s. His leadership skills drove him to create the Zulu Nation, inspired by the famous African Zulu Chief. This organization was created to eliminate drugs and gang violence and replace it with music, art, graffiti, and dance so that people can escape and be in a happier place.

“There is one other early American DJ that deserves mentioning and that is Afrika Bambaataa. Bam ran a sound system at the Bronx River Community Center. As Bob Marley was a spokesperson for reggae, Bam was an ambassador and spokesperson for the Hip Hop culture. Afrika Bambaataa was the name of a famous 19th century Zulu chief, the name means Affectionate Leader. Bam took his role as a leader in the Hip Hop culture seriously. In 1975 Bam founded an organization known as the Zulu Nation. The major function of this organization was to replace gang rumbles and drugs with rap, dance, and the Hip Hop style.”

9. Hip- Hop Marketing: An Interview With Nah Right’s Eskay by Dan Zarella. Social media is one of the easiest ways to spread information in today’s world. Everything revolves around technology so people are constantly keeping up through new information  and communicating to one another through the web. Artist use social media as a way to get the audiences attention. They need a spot to broadcast their talents and have it spread instantly. Its the most important marketing tool that they use to help enhance their careers and talents.

I think social media contributes to the public’s awareness about an artist and that awareness then (hopefully) turns into album or single sales. Social media in the context of any recording artist is a marketing tool, and like any marketing tool can backfire on you and end up hurting you if you don’t put enough thought into it.”

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