About

uncle-ram-gold2-662x1024This is a special topics class at Virginia Commonwealth University,offered by the Richard T. Robertson School of Media and Culture. “MASC 291 – VCU Votes Campaign” is an intensive special topics seminar offered by Dr. Marcus Messner in the fall semester 2016, in which undergraduate students study the impact of social media such as Facebook, Twitter, Instagram, Snapchat and YouTube on this year’s presidential election and develop their own get-out-the-vote campaign on VCU’s campus.

In this class, students explore the concepts and practice of social media in political communication – especially during the 2016 presidential election. Students will work to explore the following issues:

  • Theories and concepts of social media at the local, national and global levels
  • Practical application of social media in political communication
  • Use of social media by candidates, political parties, news organizations, interest groups and citizens
  • The role of social media in shaping campaign strategies, fundraising, news coverage, get-out-the-vote efforts and other election-related activities
  • Targeting online audiences through social media
  • Utilization and planning of multimedia content for social media
  • Organizational strategies for online networks for political campaigns