• wattsjt2 wrote a new post, Research Nugget Assignment #5, on the site Jeremy Watts 6 years, 3 months ago


    Mike, S., @MikeSnider, & USA, T. (n.d). Streaming makes rock royalty now. USA Today.
    The article I found, which is pretty short, deals with the new artist named Lorde, and how her debut album found great success due to her exposure on social media and Spotify. The article also highlights the influence of Spotify on the artist and how the music industry needs to pay attention to sites like Spotify so that their own business can grow as well.
    Lorde’s debut album, Pure Heroine, recently topped 1 million in sales, but it was another of her performances that became the topic Wednesday at South by Southwest festival.
    “The 17-year-old double Grammy Award winner is the rare case of a talent who rose from, rather than floundered in, the digital din on social media and streaming music networks.Last April, when Napster co-founder Sean Parker added Royals to his “Hipster International” playlist, the song went viral.”It was on our viral charts for weeks, which almost never happens,” says Sachin Doshi, head of content and distribution at Spotify, which took part in a SXSW panel looking at the changing music sales landscape.That enabled her record label “to take it to radio and say, ‘This song is real. It has a passionate audience on Spotify,’ and that’s when it really hit that next level.”
    This passage by Snider shows the direct impact on Lorde and her album with the help of Spotify. I remember the song first coming out last year, and how it became the next great song that got destroyed by its over play on the radio lol. All kidding aside, the radio play of the song “Royals” and its inclusion on the Spotify viral charts was able to skyrocket Lorde’s career and give her exposure. Lorde’s success is a classic and tangible modern example of Spotify’s influence on new artists and the music industry.
    “The path for each song, album and artist may be different. “What we’re telling (clients) is that you start by building awareness through social, you drive discovery through radio and streaming, and you maximize sales through radio and television appearances,” she says. “And you always seek new opportunities to add audiences at every turn.”Radio programmers need to watch what’s trending to keep listeners up to date and remain relevant, says Lisa Worden, music director at KROQ in L.A. Music identification app Shazam’s city-by-city rankings are a great way to know what people are listening to, she says. She also tracks YouTube, a music source for many fans. “With Gotye, that’s how he got on the radar,” she says. With the increase in data, “everybody is trying to ‘moneyball’ the industry,” says Nielsen’s David Bakula, drawing an analogy to how baseball teams attempt to economically field their best team. “They are trying to say, ‘Where can I theoretically get the most bang for my buck?'”
    This passage by Snider is necessary to examine because it shows the awareness of the music industry and its own need for change. Radio stations are going to new internet sources to find their own new music to play on their stations, gaining them their own sense of new exposure through the new music they play. The passage cites Gotye, and how he was able to achieve success with his own music, and the influence of youtube on his own exposure.
    This article I found was quite short, but gave an example of social media’s impact on a young artist. Lorde is a new artist who I am sure we have all heard her song “Royals” a thousand times! The article also gives another example of Spotify’s influence on artists. Unlike my #4 research nugget, this article only gives a positive outlook on the internet’s success for the artist. This article that I have found for this post neglects to say of how Lorde’s music is probably being illegally downloaded through blogs and other posts. The case of Lorde’s own music being streamed on youtube does not apply to this case, as she was the one to put her music on youtube in order to get her own exposure in the first place.

    • I think the article you found is great because it gives you two specific examples of how social media positively affects the music industry and you can use those in your reserch project if that’s the stance youre taking on the issue.

    • This is a very good example of how social media helps to find new singers (and artists in general) their audience. Wery good job!

    • I’m not going to lie, I hate that song, Whenever Royals comes on the radio, I immediately change the station. Doesn’t matter which one or what’s playing. Is that song still big? Cause it could serve as an example of overuse of media or the likes.

    • Uhg i hate that song too, same goes for Happy, by Pharrel WIlliams. That song makes me so mad THERE IS NOTHING TOO IT, HES JUST SAYING THE SAME SHIT OVER AGAIN FOR THREE MINUTES. Anyways Even with them using the internet to diversify their radio stations finding one that plays something other than country, soft rock, pop, or Hip hop is impossible still. The internet is such a double edged sword for new musicians, it allows them to get their name out there but simultaneously it makes it much harder to make money because people just steal everything even if they can pay for it and its for sale these days.

    • A thousand times indeed! I remember seeing Lorde herself saying she wished they’d play it less, since it’s overshadowing a lot of what she thinks are her better songs. I wonder if that’s an example of how social media keep things from ever going away!