Research Nugget #3

Sayer, Peter. “Facebook Will Gather More User Information, but Offer More Control Over Ads.”CIO. IDG News Service, 12 June 2014. Web. 11 July 2014

The point that this article comes across is about the increase in information Facebook will be collecting from its users in order to supply them with more ads. It also talks about how Facebook is allowing for users to have more control over their ad experience than before as a sort of comprimise.

Facebook will use the information gathered from all those sources to identify its users’ interests and match them with advertising, as it already does with information about their onsite activities.

  • This talks about how Facebook is going to begin collecting information from other sights linked to Facebook to allow for even more ads that will peak at users interest.

A screenshot illustrating the function showed that clicking on one corner of the ad will drop down a menu allowing users to select one of four options: “I don’t want to see this,” “Hide all ads from this advertiser,” “Why am I seeing this?” and “This ad is useful.” Asking for more information will show the interest areas identified by Facebook to which the ad is related, allowing users to reject further ads associated with that interest.

  • This nugget gives a picture as to how Facebook has started to give users more control over the ads that their users will be facing in the future. I think that this is a very wise move for Facebook since they will be bombarding their users with more ads, this gives them the ability to claim that their users are able to control their ad experience if they were ever to get back feedback about the excess ads.

Kuntha, Kanphassorn. Advertising on Facebook. Pathum Thani, Thailand: Faculty of Journalism and Mass Communication, Thammasat U, 2011. Sciseb. International Journal of E-Business Development, Nov. 2011. Web. 11 July 2014.

This was an excellent source that went into detail about the precise process that Facebook goes through during their advertising process. The source doesn’t take a side per say but it lists out a large amount of facts about Facebook users world wide and goes into detail about how certain advertisements find there way to specific users.

Audiences can be targeted by location, age, relationship status, and interests. They can also be targeted by language, as Facebook is available in 40 languages with many more in development. Facebook has focused its advertising strategy around its vast member data, allowing advertisers to target an audience segment precisely. Facebook offers advertisers the ability to reach their exact audience — from a broad demographic, to a geographic preference, and to a more granular interest development

  • This nugget is a clip from when the author began to discuss how advertisement can be supplied to specific users. It goes on to discuss how you can choose who can see the ads from their gender to the language they speak to the area in a certain country they live in.

Before you are even aware you are constantly interacting with your consumers and potential consumers. The advantage of this method is that unless a fan ‘unlike’ you, they are a fan for life and will continue to receive your updates.

  • This talks about how companies are able to interact on Facebook with their customers. Its a very interesting idea since all they need is a “like” and they can supply their followers with as many ads and offers as they please.

Tassi, Paul. “Facebook’s Advertising Is Starting To Spiral Out Of Control.” Forbes. Forbes Magazine, 01 July 2013. Web. 11 July 2014.

This article was very interesting to read since it brings Facebook into a new perspective. It shows how Facebook has turned to any means necessary to keep itself from becoming they next Myspace or AIM, social media sights that were thrown aside because of loss of interest.

Facebook has tried to wear many masks in order to stay relevant over the past few years. It believes its chat and message systems can compete with Gmail. It was letting people upload videos and pictures before Vine and Instagram were cool, yet both are now more trendy than the site itself. You can follow celebrity or public figure posts now the way you would on GooglePlus. The site has even added Twitter’s hash tags now, so you can see what hundreds of other people who don’t understand their privacy settings are doing on #friday.

  • This nugget went into description about how Facebook has adapted to the modern social media crazes and has adopted many aspects that other media sights have produced in order to maintain a social media dominance by not letting any other sight have any aspects that Facebook hasn’t already acquired.

I will admit it’s not always the case that an ad is my lead story when I pull up Facebook, but I’d say I see one a solid 40-50% of the time. And if it isn’t there immediately, it’s only a scroll or two down the list.

  • I chose this nugget because it casually brings up a very important topic. The fact that you can never escape ads on Facebook and that almost all the time you will see them and the longer you use  Facebook the more ads you will come in contact with.

SYNTHESIS!!!!

From the very first article you can see that Facebook is starting to change the way they run things to stay on top.  A similar topic is brought up the third article were Facebook’s adaption to other media sights is mentioned. Both sights discuss how Facebook’s advertisement campaigns have become much more involved with their users information in order to increase the amount of advertisements as well as adding new experiences that mimic those of other social media sights. The second source touched on similar topics discussed in the others however stood alone in the wealth of information it supplied. It went into great details and covered many different aspects about the background of the advertisement process in the world of Facebook.

 

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