Facebook advertising is beneficial for companies because:
- They give you ads based off you “likes” on your page
- They help businesses thrive and expand
- They give people potential happiness
- They’re proven be very effective
Christopher Chan estimates, “that the use of Facebook advertising effectively doubled the rate at which new fans were being added to the Library Facebook page”
Kanphassorn Kuntha recognizes that “Before you are even aware you are constantly interacting with your consumers and potential consumers. The advantage of this method is that unless a fan ‘unlike’ you, they are a fan for life and will continue to receive your updates”
Peter Sayer suggests that , “Facebook will use the information gathered from all those sources to identify its users’ interests and match them with advertising, as it already does with information about their onsite activities.