Reflecting back, I really appreciate the style of this class. I realize that I can go back through my blog posts both right now while reflecting but also while putting together the final project. This allows me time to digest thoughts and nuggets of information before having to piece it all together.
Current state of progress: I have found many valuable online resources, even ones that are not necessarily this year. The ones that are a bit older do more predicting of what will be important eventually and are basically spot on. I have not yet checked out a paper copy of any source, although I did find one online that seemed quite useful. Just haven’t had the opportunity to go pick it up in person yet.
Most recent interesting nugget: I had not yet considered this, but one source pointed out now the generation of donors is evolving. So perhaps that is why social media and use of technology is so essential. To be able to connect and engage these upcoming generations with causes that have been around long before their time.
This scholarly article actually gives a percentage of what amount of nonprofits utilized social media as of 2010, and it discusses the “untapped” potential that nonprofits have not yet reached through social media.
One thing I found interesting was how it mentioned that social media can result in donor development. I had considered this before but the way they are phrasing it refers to more of developing relationships with the donor. Not just soliciting for a sole donation and making it easy for contributors to do so, but more rather building a lasting relationship so they continue to be involved.
#potential #possibilities #growth #revenue #relationships
Similar posts: THIS one talks about how certain companies can assist one another rather than competing. Ex. Yelp and Yahoo. Do non-profits do this via social media shootouts? Something to look into…
THIS blog post speaks of how social media can affect the way people feel. They are considering this how it makes people feel about their body, but do certain posts/wording/ etc trigger certain emotions in other ways as well? For instance, posting about a heartwarming instance of how the nonprofit did good for the mission.. How does this affect viewership as well as revenue?
“According to Hall (1987), a non-profit organization is defined as a body ofindividuals that associate for any of the three purposes: (1) to perform state-delegated public tasks; (2) to perform in-demand public tasks which neitherthe state nor for-profit organizations are willing to fulfil or (3) to influence thepolicy direction in the state, the for-profit sector or other non-profit organiza-tions (Hall 1987). . .Internet can play a key role in gaining more visibility and in diversifying theirfundraising strategies (Frenza and Hoffman 1999; Roufa 1999).”
-Interesting to consider the purposes of a nonprofit to begin with. Then I can see how internet/social media/use of technology enhances how they are able to achieve these objectives. Previously I had only considered how for instance the nonprofit would gain more donations through being transparent in this way. What other ways do nonprofits utilize technology? As stated here, influencing policy…can using technology to influence policy be much more effective? (I think so)
I also found a really interesting looking book which I plan to go check out as soon as possible: “Implementing new business models in for-profit and non-profit organizations : technologies and applications”
Link to article: Here
I’m looking to approach finding out more about the ways nonprofits use technology by first going on the library’s online database to find some articles on “benefits of social media” “advantages of using social marketing” stuff like that. (These specific terms were not ones I had considered before our class Monday in the library and going back and actually using them I feel is going to help me find a lot more about the topic.) This will give me a basis to work off of. Once I have a general idea of what I need to use as key search words, I’m going to go on just the regular internet and do a general google search for more info. I feel on google I can access more updated information from nonprofits themselves, but first I need to know what to specifically look for. By recognizing the ways social media, marketing, and internet are used strategically by nonprofits, I can still gain something off visiting their websites, etc. even if there is no actual information itself there. (does this make sense?)
Looking at Man-Computer Symbiosis (J.C.R. Licklider), Personal Dynamic Media (Alan Kay and Adele Goldberg), and Computer Lib (Ted Nelson), I have chosen:
- Value of creativity- it is important that in order for man to utilize technology to his best advantage, one must get creative in sense. Technology does not have to take away mankind’s creativity, but if we let it do so, this is on us. As stated in Computer Lib, “Computer experiences are meant to be design . . design should be both a creative process and undertaken with users in mind.”
- Application of the technology- How man chooses to use technology. In what ways will this benefit one? Computer Lib: “The object is not to burden the user, or make him aware of complexities in which he has no interest. But almost everyone in intellectual and decision pursuits has at some time an implicit need for some of these facilities.”
- Partnership of man and technology- Are they enhancing one another or just making things simpler? Many tasks man spend time getting a computer to do perhaps could be done on their own. Man Computer Symbiosis, “It is often said that programming for a computing machine forces one to think clearly, that it disciplines the thought process. If the user can think his problem through in advance, symbiotic association with a computing machine is not necessary.”
- Literacy and understanding vs. use of- Can one use technology and yet not truly understand it? What are the benefits of actually being “computer literate?” Personal Dynamic Media: “Computers are simply a necessary and enjoyable part of life, like food and books. Computers are not everything, they are just an aspect of everything, and not to know this is computer illiteracy, a silly and dangerous ignorance.”
- What are the bases required for technology to be somewhat succesful regardless of who is using it? What ensures that each trigger, key, code will do exactly what it is supposed to and if it does not go as expected, it is the human at fault? Personal Dynamic Media: “We must also provide enough already-written general tools so that a user need not start from scratch for most things she or he may wish to do.”
Links to other blogs one– which states “There is a focus on how technology enhances our human intelligence , and increases our ability to get things done. It helps us Memorize information, and even solves problems for us”.. interesting twist on my thoughts about whether technology is really enhancing or just making things simpler. Two– which brushes on the concept of the difference between information and actual knowledge, something I was trying to get at in my fourth point. Three- cannot yet find one up from another class. Will update once I do!!
Concepts to look at:
-how to convey perception
-relationship to viewers
I am using these five concepts to investigate three of the four videos that we watched today.
The first video: First off, personal meaning. I thought a lot about this while initially watching not just this, but all of the videos playing in class. I wondered how whoever made each one must have been feeling about their own life to convey each of their respective messages in the music videos. In the first one, the main character in the video seemed as if he had no interest in everything going on around him. He is going through the motions, ultimately working towards a final goal but we don’t as viewers know what that goal is. (I guess getting out of that town?) Next, how did they convey the character’s perception of the world accordingly through his actions so that it is clear to the viewer how he is feeling? This one used very dark colors which for me implied a sense of misery, boredom, tiresome life. The environment around him also gives off this vibe, none of the people he passes on the street look happy or excited what so ever. It seems that everyone is dealing with exactly what he is–just trying to get where they’re going without caring about what else is going on around them. That brings me to the relationship with viewers. This message is one that I’m sure most people have felt at some point in time and it’s hard to say whether the creator chose this intentionally to reach more viewership or if he was aiming to connect with this audience for other reasons. The emotion concept in this video works in kind of an ironic way, I feel. The video itself does not show really any emotion at all, yet it brings out emotion in all humans watching it because we can relate in some sense.
Second video: This is the one of the man dancing around his city. Personal meaning: I wonder if whoever created this wished that this was something they could really do regularly, and since maybe they can’t, this easy their way of releasing that creativity. Conveying the character’s perception of the world: this guy is absolutely carefree and blissful and it’s quite obvious in his nature. Just watching how easily he moves, and how happy he looks doing it. The environment goes along with the theme of being carefree and spontaneous in how many of the walls surrounding the city are covered with bright, colorful and crazy murals. Relationship to viewers: I personally wish this was socially acceptable to do, but truly I don’t know if I would do this even if it was common in every real life city. Perhaps the simple reason why it was so much fun was that there really were no people around to watch. This brings out the emotion of curiosity of me, and a sense of wonder. All the elements in the video ultimately build up to this. I start out wondering why he is doing this, and then transition to wondering what it would be like if I did this.
Third video: This is the one of the woman who duplicates over again and still ends up participating in the same routine. I think whoever wrote this certainly had a personal meaning–feeling as if their life was so repetitive and not really going anywhere. They convey the perception of the characters in how overly cheery the video is. The character is extremely confident, almost too much so. This is because she is used to this routine. She is not afraid of something new or unexpected occurring because it won’t. The environment around her seems somewhat crazy, but she is not phased at all. I feel the environment is intended to be this way to emphasize just how “ok” she is with it because everything is all too familiar. Relationship to viewers: once again, we have all felt this way to some extent although it is not always clear to us at the time. Watching someone else go through life in a cycle and yet be completely ok with it is somewhat eye opening and it triggers a whelm of emotion.
“When reading back initially, I was baffled by some of my own thoughts.”- a quote from me while looking back on my own thoughts. I resonate with this in a different way-I feel that it has changed now and I appreciate that. I have tried to be much more specific since my initial “looking back” when describing my thoughts or an idea. Often times I get so caught up in my own thought process as it is happening and don’t stop to go back and edit a bit more detail in so that what I am saying is understandable.
I hope that I am able to continue to do this better (and so far I think I am!!) and that it is prevalent in my final project. In order for a reader to fully understand my research, they first and foremost need for what they are reading to actually make sense. I want to be clear in conveying my message and my thoughts about the topic and not just let them all loose at once.
I actually hadn’t yet thought about where my concept would go in ten years honestly. I think I was set in the mindset of viewing where things have already gone but never stopped to consider where they are continuing to go. Also, for some reason the wording of the question triggered in my mind how other forms of technology have benefitted nonprofits, not just the internet and social media. I guess because I was thinking what other ways can we advance? What devices may come about to further things along even more? It made me think about one thing that already exists, the swiper one app. it is a free downloadable app where one can take credit card information and direct it to an account. So now at fundraisers and large events where we previously took cash only, we can indeed take credit card information. Obviously this does not just benefit nonprofits, but it’s beneficial especially for us because often times when people are giving money to something they are not necessarily getting something directly back from, anything can deter them from doing so at a moment’s notice. One may be willing to give and then realize we don’t take cash and proceed to walk away. Now when people tell us they don’t have cash on them, we are able to take card as well.
It would be improved if somehow we could just like use our phone to scan the person’s finger or face or something and they say an amount and it instantly registers. That would be such a time saver. Right now the app can be kind of slow and you do still have to type in all the card information. If everyone had a charitable giving account on some app complete with their card information and picture and finger print or anything that would identify them, we could use our app to look them up instantly. Once they give the go ahead to the phone camera, it recognizes them and withdrawals from their account.
Who knows if this would really help though, maybe this might be even more time consuming. Reading back over my post, I am thinking of the eye detection I hear is in Shafer which was expected to speed things up. Instead it has slowed things down even more.
“Every description or object in the Dynabook can be displayed and edited. Text, both sequential and structured, can easily be manipulated by combining pointing and a simple “menu” for commands, thus allowing deletion, transposition, and structuring. Multiple windows, as shown in Figure 26.8, allow a document (composed of text, pictures, musical notation) to be created and viewed simultaneously at several levels of refinement. Editing operations on other viewable objects (such as pictures and fonts) are handled in analogous ways.”
This little nugget explains how even after displaying something, everything has the ability to be edited in the future concept they dream of (Basically today’s computer or even closer, an iPad). When I read this, I immediately thought about Camp Kesem at VCU’s website that I manage. How would it be different if there was no option to go in and edit what I have added to my webpage, or play around with a viewable object to make it more visually appealing? Just the fact that I can draw people in by designing a page to looking more inviting rather than settling at up loading something and leaving it there plain and simple is so valuable.