Blog Post #3

Nugget: “It has been jokingly suggested several times during the course of this study that what we are seeking is an “intelligence amplifier.” (The term is attributed originally to W. Ross Ashby (23). At first this term was rejected on the grounds that in our view one’s only hope was to make a better match between existing human intelligence and the problems to be tackled, rather than in making man more intelligent. But deriving the concepts brought out in the preceding section has shown us that indeed this term does seem applicable to our objective”.


Often times we don’t think of systems or technology as intelligence amplifiers, rather we think of them as “aids” to help improve our thinking. This essay was obviously written years before things like Microsoft, Apple, or Google were established. I think that early on people really wanted to utilize as much of the brain as possible and they truly believed that by creating these new system we might tap into a greater intelligence. In the 21st century we have the technology that in retrospect could be seen as “intelligence amplifiers”. I began to think about all of the websites we work with for information and I wondered if these systems were actually “amplifying” our intelligence. I began researching does technology make us smarter and I found an insightful article from Does Technology Make Us Smarter, the information I found aligned with my own personal beliefs about new systems. The article discussed how we use the internet as a way to find answers and obtain information but seldom do we retain this information because we can re-access it whenever we please. The next website I went to was really supportive of my thoughts The internet: is it changing the way we think, this sight took opinions from neurobiologists, writers, psychiatrists and more. Each opinion featured in the article discussed how we use the internet as a surface tool instead of using it to dig deeper and think analytically. These two articles made me realize how as humans we strive to use man made objects to increase our own intelligence but I don’t believe that any machine can enhance intelligence. Intelligence comes from within, just like anything in life, to be an expert in something you have to work hard for it. So the idea of an intelligence amplifier is silly to me because I just don’t see it being possible.

intelligence fb mind




Concept Experience #2

As I started my concept experience I really wanted to focus on the fashion industry. At first I considered looking into blogging and how it is influencing fashion trends and marketing. Although there is a lot of information on blogging I realized it was too mainstream, to be different. After spending two weeks in NYC studying the luxury fashion industry I decided that I should look into fashion forecasting. Not only is it how high end retailers like Sak’s and White House Black market  learn the latest trends but it is also done all online. I started my search on Wikipedia like instructed. The only problem with my searching is I hit a lot of dead ends. But I realized that sometimes it doesn’t matter if you hit dead ends if you learn valuable information. Like most businesses social media has changed many aspects of how they function. But in fashion in particular being innovative and number one is how you stay alive. Although fashion forecasting was around before it is done through sites with colors, fabrics, designs, and even stories that evoke what the trends will be two seasons out. I think I hit too many dead ends on Wikipedia but I believe the possibilities with this topic are promising.

Screen Shot 2014-06-22 at 10.57.06 PM

ff fashion-forecasting-aiisx8vi

Inquiry Project: Instagram


In the social media world, when asked to “pick my poison”, I choose Instagram over all other sites. My freshmen year of college I participated quite a lot on the gram. I believe Instagram gives people confidence and maybe even a sense of power. I mean, who doesn’t love to get lots of likes on a selfie? Instagram is nothing more than a way to show off your life; what parties your at, how pretty you are, who your hanging out with, or where you are. I believe that a lot of people, girls in particular, use Instagram to make their life seem more glamorous or more exciting than it really is. I remember one summer at a bonfire my friend said “Wow, Noa you seem like you’ve been having a pretty awesome summer, your Instagram pics look like your living the life”. As flattering as that was my summer wasn’t out of the ordinary or more amazing than usual, I just looked like I was having a great time. I have definitely scaled back on my use of Instagram because I’ve realized that at the end of the day it doesn’t matter what perception people have of your life ,as long as you enjoy what your doing even if it is lame. I went through my Instagram and deleted a ton of my followers. The number of followers I have doesn’t dictate the type of person I am.

straight flexinflexin

Associative Trails Reflection

Screen Shot 2014-06-21 at 11.36.23 PM


I really struggled with assignment because I didn’t quite understand what was supposed to be in my browser history. As I began writing my nugget and looking up pictures I still had no clue how my history was relevant to the assignment. Looking at my history now I’m realizing how much information there was on the topics I put into google. I came across this awesome youtube video that is a little overdramatic but shares many of my same opinions. I think we often forget how far a simple search can take you.

Nugget June 11

Of what lasting benefit has been man’s use of science and of the new instruments which his research brought into existence? First, the have increased his control of his material environment. They have
improved his food, his clothing, his shelter; they have increased his security and released him partly from the bondage of bare existence. They have given him increased knowledge of his own biological processes so that he has had a progressive freedom from disease and an increased span of life. They are illuminating the interactions of his physiological and psychological functions, giving the promise of an improved mental health.

This caught my eye because I think that people have given way to much credit to science. The negative affects of technology are just as great as the positives. I for one hate where technology is taking our generation.


I think that technology restricts our creative process and credits people for letting “things” do the work for them. As a fashion merchandising student I have great respect for designers. Today more and more people think that they can just magically be a fashion designer, photographer, or model because there are programs that allow you to make the magic happen with the click of a model

Kids live vicariously through games like madden and modern warfare. The younger generation doesn’t understand what it means to put in hard work to do well in sports nor do they care too. I think that people have the potential to use science for good but majority people don’t look at science and technology the way people did back then. Our world has become weak in the sense that we crave things. People used to come to America looking for a dream or a way out for their families but today the American Dream is money or outdoing your neighbors. Science used to be about bettering our lives and today I think it’s about finding the easy way out.



Nugget #2

The fig tree is pollinated only by the insect Blastophaga grossorun. The larva of the insect lives in the ovary of the fig tree, and there it gets its food. The tree and the insect are thus heavily interdependent: the tree cannot reproduce without the insect; the insect cannot eat without the tree; together, they constitute not only a viable but a productive and thriving partnership. This cooperative “living together in intimate association, or even close union, of two dissimilar organisms” is called symbiosis [27].

“Man-computer symbiosis is a subclass of man-machine systems. There are many man-machine systems. At present, however, there are no man-computer symbioses. The purposes of this paper are to present the concept and, hopefully, to foster the development of man-computer symbiosis by analyzing some problems of interaction between men and computing machines, calling attention to applicable principles of man-machine engineering, and pointing out a few questions to which research answers are needed. The hope is that, in not too many years, human brains and computing machines will be coupled together very tightly, and that the resulting partnership will think as no human brain has ever thought and process data in a way not approached by the information-handling machines we know today.

Passage from:

As I read J.C.R Licklider’s essay on man-computer symbiosis I realized how ahead of his time he was. We have reached an age where we are able to use our minds  to create and use computers to produce innovative new things. Our brains combined with the assistance of computers have minimized the time it takes to get daily activities done and allowed for greater efficiency in many aspects of our lives.  Today we can use the equations we create and program technology to get work done in factories, at home, and in schools. This technology in theory should maximize our time and allow for more room to create and grow. These were the goals and thoughts that Licklider had for man-computer symbiosis. As Licklider discussed in his essay, the brain and the computer form a strong system, but what he didn’t project was the negative effects it would have on society. I believe that technology can be instrumental if used the right way but I believe more strongly that we have abused technology and are headed away from the vision Licklider sought. Rather than utilizing two  powerful tools to our advantage, we only use one mind and sadly that is the mind of the computer. Our dependence upon computers is strong and our ability to think has become hindered. Computers were created to assist not to replace, every-time we need something we  “google” rather than investigate. As a result our  researching skills and critical thinking have greatly decreased. The most tragic thing of all is  our social interaction with other humans has become crippled. Albert Einstein once said ” I fear the day technology will surpass human interaction. The world will have a generation of idiots.” I believe we have reached that day. In Blurpity post he elaborated on a story about his freshmen year. A great story needs people, action, and details. His story combined all of those and it was only because he was out experiencing life and making memories. What I appreciate about this post was that he showed what this story would have been like if all he did was spend time on social media. Often times we forget what a good story is because we are so used to reading irrelevant junk on Twitter or Facebook. Next time you are on the street, at dinner, or in the park, take a look at how many people have a phone in their face instead of in the world.

image004 image006 image001

Blog 1

When asked the question how does it feel when you think? The first word that came to mind was exhausting. Like majority of this country I suffer from A.D.D therefore my thinking process is always a mess. I take in everything around me all at one time, I should have a schedule for all of my thoughts because they are so disorganized. My mind is like a pendulum constantly moving unless an outer force stops it. Although this process of over analyzing is exhausting, I think it is the driving force behind my creativity and ideas. When you are constantly thinking, everything around you inspires your thoughts whether it is good or bad. I’m never out of new ideas it’s just putting them into action when things become difficult. But when all the exhaustion wears off and I have those great ideas, I feel accomplished and excited that I thought of those ideas.


Hello world!

Welcome to

This is your first post. Does it make you sad you didn’t write it? You can change that. Write something better. Change the world. You are lucky enough to be in a position to do that. Make the most of it.