RICHMOND, Va. — Joy Loving bought a Prius in 2012. The purchase was the first of two investments she said she made in a personal effort to save money and reduce her carbon footprint. The second: go solar.
After converting her home to solar energy, Loving began leading solar cooperatives with members of her Harrisonburg community who also were interested in going solar. As rooftop solar systems began popping up across the city, people began to notice.