In this empowering advertisement of encouragement to woman, Serena Williams narrates all the accomplishments of athletic woman who pushed the boundaries the world thought they could never do. Serena Williams is undoubtably one of the most talented tennis players the world has ever seen, yet she is constantly ridiculed in the media for her image, her temper if she calls out unfair calls made toward her while playing and even for returning to the tennis court after having a baby. In this advertisement, these heroic and daring woman are “crazy” or “ill-tempered” for fighting for what they love to do in a world that hates to see woman succeed. I applaud Nike for making such advertisements that show where their brand stands socially and politically because their platform is so expansive, they have the power to influence millions of people around the world globally to stand up for what is right.


-Michaela Hatton