Instead of doing four separate posts for this four part post, i’m going to put everything into one.
Despite being a rather large entity, the UEFA doesn’t post much about the “Say No To Racism” campaign. Instead they make videos and “market” them during various events. i.e. the champions league, world cup, etc. Looking at the sources I have I have two articles and three videos. If I had to categorize all of these five sources into one big group I would use the following tags: Racism, Internet, Soccer, Communication, and virtual marketing.
Part 2: Connecting The Tags
Racism: By far and away the biggest and most accessible tag to every post. Racism is at the core of each source. The sources are aimed to target racism in the soccer community, and each source acts as it’s own representative to a larger issue. Therefore, racism is the first tag on my list.
Internet: I believe in a previous blog post I had stated that the UEFA isn’t big on flyers or actual paper. Much of the platform is done virtually, ergo the computer, and everything is accessible through the internet. While scouering the internet and library I found little to no information about UEFA at the latter source. Therefore I believe the internet is a relevant tag, as that’s what where the UEFA campaign is found (and every source associated with this topic).
Soccer: Like the previous two tags I feel that this is mandatory. While UEFA does not condone racism, much of their campaign is geared toward ending racism in the soccer community. After various acts of racial aggression towards “the beautiful games” constituents, UEFA had to step up. Therefore soccer is a tag, as it serves as a crux to the campaign.
Communication: Unlike the previous tags, I feel as if this is a bit harder to connect to the posts. I’ve said in a previous blog post/nugget that change comes from within, and I believe UEFA embodies this. In the video sources that I had presented, each breaks the fourth wall. While one has the UEFA general secretary, and others have players each video asks us to change. Each source tries to establish that we can only do this together. With that being said, I feel that communication is a key point and each video source helps me establish that point.
Virtual Marketing: Out of all of the tags that I have derived I think this is the most important. Not to the campaign, but to the class. As we look to connect our inquiry projects with the five dreams, this is where the most interaction would occur. As previously stated, the UEFA isn’t a flyer type of organization. Much of the work is done virtually. Although they use modern technologies to create the information, they also use it to bring the information to the populous. Many of the video sources I had brought to the table were played where there were large crowds. Several were played during the champions league, one was played at the World Cup in Brazil. Virtual market is key to the UEFA campaign. This is how they reach the most people, which the most current technologies. I’m sure some of the dreamers would have an opinion or two on this method.
Part 3: The Dreamers
In this section of the blog post i’d like to bring in the three dreamers which I have chosen into the conversation. These were chosen during the “Mapping my Dreams” blog post.
J.C.R. Linklider- One of the first things which always comes to mind when thinking about the dreamers is the Man computer symbiosis. The computers are only as important as the man gives it power. I find that this applies heavily to the UEFA campaign. In a time and age where computers rapidly becoming the most prominent tool for communication, UEFA really capitalizes on that. I believe LInklider would agree about my views on how UEFA spreads their message, and Linkliders symbiosis. The computer in the campaign’s case isn’t the video’s, it’s the soccer. More and more people flock daily to watch the worlds most popular sport and UEFA recognizes that. Therefore as long as people are demanding the soccer (or computer), man (no analogy, just us) will continue to gain more information about their campaign.
Ted Nelson- Personally I believe Nelson would be the dreamer to have the least opinions about the UFEA campaign. Much of his essay talks about the need for everyone to access a computer, and UEFA does just that. Instead of using the internet and technology to show cat videos, UEFA promotes a message which desperately needs attention. I believe that Nelson would approve of this because it does what the computer was originally meant to do. Spread information.
Doug Engelbart– Out of all the dreamers I find that Engelbart is the one i’m going to have the most difficult time fitting into this discussion. In his article Engelbart talks about the complexity of a computer. The deeper you go into the entity, the more complex it becomes. In a sense this could make sense with my project. When UEFA had started the “Say No To Racism” campaign it was simply a banner here, and an article there. Advertised at the games. Today however, there are videos being broadcast to millions, and more people everyday are pledging to combat racial discrepancies. I understand that it’s a bit of a stretch, but hopefully Engelbart will give me a pass and join my super interesting conversation.
Part 4: Piecing the Puzzle
Truthfully my investigation is in the early stages. While I have several sources, I feel that there’s so much more to the campaign than what I have explored and I cannot wait to explore that. As far as what I will claim in my project, I believe it will go something like this:
With it’s “Say No To Racism” campaign, the UEFA brings to light a key problem in our society. Racism in “The Beautiful Game.” Through various methods, the UEFA brings this information to the populous in a way the dreamers we have studied in class would approve.