Terlep, Sharon, Suzanna Vranica, and Shayndi Raice. “GM Says Facebook Ads Don’t Pay Off.” The Wall Street Journal. Dow Jones & Company, 16 May 2012. Web. 03 July 2014.
In this article the main claim of the author is that General Motors is backing off its investment into using Facebook as a form of advertisement. He goes onto describing the logistics of the facts dealing with the the process of getting advertisements on Facebook and continues to talk about how it affects GM as a company. Each of the nuggets below that I chose play a part in describing this topic.
“GM spent only about $10 million last year to advertise on Facebook, according to people familiar with the matter. That is a fraction of GM’s total 2011 U.S. ad spending of $1.8 billion, according to Kantar Media. It is also a tiny share of Facebook’s total 2011 revenue of $3.7 billion, most of which was advertising sales.”
This nugget was chosen to show specific numbers on the amount of money GM puts into advertising overall as opposed to the amount that it spends on advertising with Facebook. I felt that this was important information that would supply a general idea about the wealth GM has and the amount of money they have at their disposal to spend on advertising.
“Many ad executives believe Facebook’s global audience of 900 million registered users makes the site too big to ignore.”
I chose this because of the large number it delivers. I think that laying out the audience that companies have access too through using Facebook as an outlet for advertising their products is great information to know when thinking about getting your products to be showcased on this particular social media sight.
“Facebook said in March, for example, that only 16% of a brand’s fans will see a post about the brand without paying. If the brand pays Facebook a fee per ad, Facebook will use technology to ensure that the ad is seen by 75% of those who click a company’s “like” button on its website.”
I think that this nugget of information was greatly important because it shows how Facebook is able to get companies to pay them more money in order to ensure that said companies product will see an audience.
Albergotti, Reed. “Facebook to Target Ads Based on Web Browsin.” The Wall Street Journal. Dow Jones & Company, 12 June 2012. Web. 03 July 2014.
The main idea of this article gets at the process of how Facebook is able to supply users with Ads right for them. It also addresses new ways and old ways that the media sight has tried to use to get this information to their followers.
“I would argue Facebook knows more about some marketers’ customers than the marketers themselves do.”
I chose this nugget from the article because it was said by the general manager and V.P. of Merkle, one of the largest advertisement agencies in the world. I think that this kind of praise that suggests that Facebook is able to connect with their customers in a way that no other company can is amazing.
“That might only be 5% of the people on Facebook, but for the other 95%, at least ad targeting becomes more intelligent.”
This was chosen because it was said by Jonathan Adams, the senior Vice President of i Crossing, a large digital ad agency in North America. It states that even if only a small amount of people on Facebook are pleased with the methods Facebook uses to discover their interests so it can personalize they ads you see, the majority will still participate to make the system stronger and more productive.
“Before the latest change, advertisers could target Facebook users based on their interests, determined by what users did on Facebook, such as “liking” a specific page, or posting favored recreational activities and music tastes”
I think that this nugget just sums up what a large part of of research question is primarily about. The way Facebook was able to make ads such a successful tool for companies is that they were able to tap into their users interests and custom make their ad experience based on their “likes” on their page. This process makes Facebook a genius at marketing.
“New Facebook Ad Targeting Will Gather User Data From Third-Party Websites, Apps – CBS DC.” CBS DC. N.p., 12 June 2014. Web. 03 July 2014.
This main concept of this article is the discussion of a new process Facebook will be using to enhance their advertising process. Though it sounds intrusive it has many options to appease the more skeptical members of its motives.
And because we think you’re interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV.”
This nugget was chosen because it blatantly tells the readers what the process is like for Facebook when they suggest to you other items that can interest you.
In addition to the third-party data it already uses for ad-targeting, the company says it will now allow users to specifically ask “Why am I seeing this?” on a specific advertisement.
I chose this nugget because I felt that it was important to show how Facebook is able to give viewers of their off sight ads a reason as to why what their seeing is there and then giving them the option to continue with it or not.
Synthesize: Reading these three sources has given me a better understanding about the advertisement world of Facebook but has only left me hungry for more information. In the General Motors article I was very interested to see a specific companies, particularly one of the largest, viewpoint on their role in Facebook’s advertisement campaign. I enjoyed how the other two articles I read, the Facebook Ads article and the more specific Third Part Website advertisement article really worked with each other to show the different methods that have been used by Facebook to give users advertisements that can ensure they’re interest.