Commercials: In todays society I think that due to new media and the digital world commercials and advertisement has had a major effect on societies desires and outlook on life. Due to the constant bombardment of commercials that we have to deal with on the daily we are force fed several notions by corporate companies. Don’t have the newest television that curves? Your Unhappy and need to buy our product. Don’t have perfect skin? Your Unhappy and need to buy our product. Don’t pay a super low price for your cell phone coverage? Your unhappy and need to buy our product. And the list goes on and on. Now do you the extensive use of social media from society its easier for companies to feed us these ideas and visuals to make us think that we need to buy the latest and greatest to be happy.
Self Image: This topic in particular I feel has been affected greatly by new media. I feel that ever since media has developed the idea of the “selfie”, self image has gone down the toilet. Society has become so obsessed with putting the best selves on social media websites for the world to see so they can get feedback. Because of this there is now a certain standard to be set whenever you see your online persona on the web. You feel dissatisfied if you don’t get enough likes or comments and you feel that its because you didn’t look your best that day and thus the bad feeling start to kick in. It also doesn’t help that commercials for make up companies and clothing lines always portray “beautiful” people to advertise there products making people feel the need to look exactly like them. There have been attempts to counter this effect by companies such as Dove, who’s natural beauty campaign aired on youtube as advertisements and on television as commercials. The idea was to show people that there self image was much beautiful than their own idea of what they looked like.