Category Archives: Space

Synthesis Matrix

How did the development and innovations of technology by NASA since 1958 have play a crucial role in the advancement of social media?

The development and innovations of technology by NASA since 1958 have played a crucial role in the advancement of social media because:

Names of Authors NASA improved the computer and signal clarity by adding speed to share multimedia such as images and videos through networks across the world wide web. The development of satellites enabled a broader range of network capacity to connect people worldwide. NASA has created thousands of computer programs over the decades equipped to develop media over the world wide web so that initially astronauts can share multimedia from space, but today those same programs are used to share multimedia. The technology and social media usage my NASA spurred competition among other companies in order to get the public more engaged through social media by competitions, interactions, and give-aways. 
Crawford, S.

 Not only did they develop multiple applications for the computer, but also helped develop it into a user friendly technological device. “Companies took speed and developed quicker web servers. High resolution was developed so that sharing multimedia could be clearer.”(Crawford) Starting with the Apollo missions is when social media exploded as images from space were shared drastically among people worldwide.  Satellites directly opened the world to mass networking. People watch TV shows that are broadcasted across the ocean. This opened up media to see what goes on in other parts of the world. “Millions of people connect through all kinds of social media websites to see news, talk to family, blog, and whatever else it may be.”(Crawford)  During the Apollo missions, NASA relied on webcam and live camera footage to see what astronauts were doing. “These footages were broadcasted live on websites. Eventually NASA developed blogging websites and used many programs to construct early websites for twitterlike websites for themselves.”(Crawford) These programs were later used as a basis for companies such as twitter and tumblr.  At the early times, NASA was the only company that really took advantage of the social media. The only other option at the time was listening to the news over the radio. “Once companies came out specializing in social media departments to engage users for products and ideas.”(Crawford)
Hendricks, D.

Telephone lines and radio signals enabled people to communicate across great distances instantaneously, something that mankind had never experienced before. “Improving signal clarity came directly from improving the clarity of communication from head quarters, to astronauts in space.”(Hendricks) With such an advancement in signals, multimedia sharing became much more proficient.   World wide connection and networking today is an utmost necessity. Today, there is a tremendous variety of social networking sites, and many of them can be linked to allow cross-posting. “This creates an environment where users can reach the maximum number of people without sacrificing the intimacy of person-to-person communication. “(Hendricks)  Websites are created using programs such as HTML, JavaScript, SQL, PHP, and different other programs. NASA depended on these programs for its website and the ability to interact with people. “The C Program Packages was also a huge innovation. With all these programs, and using the networking and social media concept, companies ideally took the design and improved it upon their own nature.”(Hendricks) This is how Twitter and Tumblr, to name a few, allow inter-connectivity only only through their website, but through other websites too.
Dunbar, B.

The television was still a relatively new concept during the early times of the cold war. With black and white imaging originally, NASA and scientists spearheaded the color TV which gave the world a different kind of clarity. “Peter Carl Goldmark got a lot of help from the research that was provided by NASA, and this became a major stepping stone in the world of not only the television, but clarity for public information and vision.”(Dunbar)   “A group of more than 20 satellites make up the Global Positioning System, or GPS. If you have a GPS receiver, these satellites can help figure out your exact location. The number of satellites for uses have grown.”(Dunbar) There are separate satellites for the telephone, television, internet, digital cinema, and many more. Satellite Internet access is Internet access provided through communications satellites. “Modern satellite Internet service is typically provided to users through geostationary satellites that can offer high data speeds, with newer satellites achieving downstream data speeds up to 15 Mbps.”(Dunbar)  Mobile application development is the process by which application software is developed for low-power handheld devices, such as personal digital assistantsenterprise digital assistants or mobile phones. “These applications can be pre-installed on phones during manufacturing, downloaded by customers from various mobile software distribution platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an “application-like” experience within a Web browser.”(Dunbar) 

“NASA is one of the few brands doing something right with Google+. It has 1.3m followers and has been viewed over 362m times.”(Dunbar) One of the key ways in which NASA has achieved this following is through its steady programme of very entertaining Google Hangouts, all of which are available on its YouTube channel.

Launius, R.

 Sputnik as an opportunity to demonstrate the power of the “positive liberal state” offered the world by the United States. In essence, this position celebrates the use of state power for public good. “Space exploration, they argued, was reasonable and forward-looking and led to “good” results for all concerned. Without perhaps seeking to do so, Sputnik offered an important perspective on a debate that has raged over the proper place of state power since the beginning of the United States.”(Launius) Basically to put a massive computer in space was highly unthinkable. With Sputnik becoming the first computer in space, this changed technology completely.   Without Sputnik, as well as the Soviet Union’s ensuing achievement of putting the first man in space, Yuri Gagarin, in April 1961, experts have questioned whether American astronauts would have walked away on the moon as soon as they did, or ever. In a sense, the victory of the Apollo 11 moon walk in July 1969 can be traced all the way back to Sputnik. “Without Sputnik, the race for the power of technological superpower would’ve never happened, media would’ve grown slower, and we might not even have smart phones or laptops to this date.”(Launius)    By today’s standards, the IT Nasa used in the Apollo manned lunar programme is pretty basic. “But while they were no more powerful than a pocket calculator, these ingenious computer systems were able to guide astronauts across 356,000 km of space from the Earth to the Moon and return them safely.”(Launius) The lunar programme led to the development of safety-critical systems and the practice of software engineering to program those systems. Much of this knowledge gleaned from the Apollo programme forms the basis of modern computing. These kind of computing were put in use into the public, giving them desktops, and to the direct development of the laptop. “During the Cold War era when space flights and launches were a regular, NASA set up a program where people would have to take pictures with captions and mail them in.”(Launius) When NASA found them interesting or loved them, the winners would be able to go to the launches and meet with the director. This still happens today, but this was an early development of the NASA Social program.
Embrick, J.

 Sharing images, videos, and all kinds of multimedia are a must to keep people interested and updated. John Embrick said that, “social media can not be where it’s at without the computer.” He said that statement bluntly and based on my research it is utmost true.  With social media exploding today, John Embrick is a pioneer at NASA. While NASA has no budget for social media, he took advantage of all social media websites and created multiple accounts where whatever NASA is doing is displayed. “The development of the satellites not only played a large role in social media today, but rather it is the reason why social media is in existence at the level it’s at.”(Embrick) To this date, social media is only expanding, and more satellites are going up for a quicker level of connection globally.  Without the development of any kind of programs that NASA had to use for any missions and all computers, the progression of programming and development of technology would’ve been super slow. “Due to the cold war, NASA saw the expansion of programming as not only a technological innovation, but a method of communication.”(Embrick)  “Increasingly, more and more people are getting their news from online sources, and we strive to share our story of exploration and discovery with the public through these digital channels, including social media,” said David Weaver, associate administrator for Communications at NASA Headquarters in Washington. “As NASA embarks on missions to go farther in space than ever before, we will look for new ways to engage the public and share the experience.” (Embrick)
Mulready, R.

“CompuServe was the first major commercial Internet service provider for the public in the United States. Using a technology known then as dial-up, it dominated the field through the 1980s and remained a major player until the mid-1990s.”(Mulready) This was the start of the computer development and eventually led to massive networking starting in communities.  NASA singlehandedly takes advantage of the satellites that they put up. For the satellites that monitor internet, a gargantuan amount of signals are sent to them. In turn, they quickly shoot back and whatever we searched on our phones or computer shows up. The speed and networking today has excelled beyond to what technologists could’ve imagined two decades ago.  The way NASA operates its social media is like the a way a marketing company should do it. After all, NASA is a government agency, but they have millions of followers across all social media accounts. NASA gives its products voices. “They have taken this approach with its Mars Curiosity Rover, giving it a voice through dedicated FacebookTwitter and Foursquare accounts. They use Google+ as a method to directly contact people and groups to talk about daily news, or about random topics regarding NASA.”(Mulready) These kinds of interactions prove to go above and beyond all companies, which causes competition and a social media innovation. 
Oxford, T.

“While sitting just outside the boundaries of the 1950s in that it delivered its very first computation in 1949, it was in the 1950s that modifications to this computer made history. The Electronic Delay Storage Automatic Calculator (EDSAC) was one of the first British computers and the LEO 1 (Lyons Electronic Office 1), built by J. Lyons and Co, was the first computer used for business applications devised on the EDSAC model.”(Oxford) The first stored program computer took a massive turn when the space race was at its beginning. NASA was established and this computer had to be advanced, and so it did by NASA computer scientists. From there the computer took off, and made history.

 The microchip is a tiny wafer of semiconducting material used to make an integrated circuit. A microchip is a semiconductor integrated circuit. The function depends on what it is designed to do. It could be a micro processor, memory chip, or digital tuner. “It could be used in your wristwatch, microwave oven, cell phone, garage door opener, the space shuttle, or almost anything. When it was first created, it was used for small purposes. Today, they’re implanted in animals, computers, calculators, laptops, and even more.”(Oxford) This was vital for the satellites because not only did it make it a machine operable in space, but operable from the ground to space and back. this connection enabled a lowcost but quick method of communication. 

“The development of the digital modem was initially driven by the demands of SAGE (Semi-Automatic Ground Environment) – the air defence system in the United States. Used to connect terminals across various radar sites, airbases and command-and-control centres, these modems were the first to be mass produced and to use the Bell 101 dataset standard.”(Oxford) They ran on dedicated telephone lines, sending data over the PSTN (public switched telephone network) and were very similar to the Bell 101, 110 baud modems. Today everyone in our home has modems for simple internet connections. This simple modem connects us with the whole world.


 Today we don’t realize how important of a role technology has played in our daily lives. Without the development of the television by NASA, especially because how much we rely on it for the news, movies and all. Without the development of the TV, there would’ve been a slower development of the computer which is one tool for social media.  It’s amazing how much satellites affect us. We rely on them to see into outer space, for weather reports, but little do most people know that the reason why we can see images on our phone from internet source and browse through stores for applications is because of satellites. They are reason when we can see all kinds of images, and interact with friends, family, and even online date.  As an information systems major, programming is one of the most important parts of the field. With the development of C packages by NASA, they played one of the biggest innovators of program development. Today these same packages can be found in our computers, tablets, and phones.  My father works at NASA as a Systems Engineer. Everyday he always tells me to be active on social media with NASA if I want to be considered to be chosen for one of NASA’s Socials. The amazing thing is that I believe that I am really social, but never have I ever won. The amount of people who use technology today is ridiculous. On twitter, I see the NBA,  Homeland Security, airlines, taxi companies, and all kinds of companies advertising themselves with rewards and competitions. A bunch of initiatives are given out so users can interact.


  • Crawford, S. (2011, March 3). How has NASA improved TV technology?. HowStuffWorks. Retrieved July 12, 2014, from
  • Hendricks, D. (2013, May 8). The Complete History of Social Media: Then And Now. Small Business Trends. Retrieved July 12, 2014, from
  • Dunbar, B. (2008, July 21). Space Program Benefits: NASA’s Positive Impact on Society.NASA. Retrieved July 14, 2014, from
  • Launius, R. (2009, November 17). An unintended consequence of the IGY: Eisenhower, Sputnik, the Founding of NASA. . Retrieved July 6, 2014, from 
  • Embrick, J. (2014, May 15). NASA Ranked High in J.D. Power’s Inaugural Social Media Study of Government. NASA. Retrieved July 14, 2014, from
  • Mulready, R. (2013, September 15). What NASA Can Teach You About Social Media Marketing. . Retrieved July 14, 2014, from
  • Oxford, T. (2009, August 5). 5 Technologies to thank the 1950s For . . Retrieved July 1, 2014, from

When I was first doing the synthesis matrix, I felt like I had all my research and I could finish this assignment within an hour. It took me a few hours because this matrix really taught me to dig into the information I had and make sure that I pull out every detail possible to obtain every bit of information. For the most part, all my research and matrices are complete. But if you look at my matrix you’ll see a couple of blank boxes for the “because clause” about media. This is because My research is present, but both the articles that I chose did not cover the aspect of social media competitions. I definitely have articles that give beyond substantive material about social media competitions and NASA making other companies enhance their marketing skills. This matrix assignment told me to bolster all my “because clauses”.

Research Nugget #3

Link 1:

  • Niemeier, S., & Zocchi, A. (2013). Game Changing Technologies. Reshaping retail: why technology is transforming the industry and how to win in the new consumer driven world (). Somerset: John Wiley and Sons.
  • In order for NASA to develop how it interacted with social media through the change of technology since its creation, that required some form of technological inventions and innovations. Game changing technologies led to the change of the world. Communication changed, the internet blew up and web services grew exponentially, sensing and scanning and the use of voice recognition became vital, commerce, and geolocation expanded like no other. But two of the most vital that changed the game were media capturing and media consumption. Photography, video recording, audio recording, music, and videos all lead to what we call productivity. Productivity is defined as creating documents, editing and sharing, storage and synchronization, sharing files across all kinds of devices, and managing contacts and keeping everything organized.
  • Nugget:  “As mobile devices have improved, usage and penetration have soared (Exhibit 3.8). In the United States, 40 percent of all mobile phones sold by the third quarter of 2011 were smartphones— more than double their share in 2009. And according to the technology research firm Gartner, smartphones and tablets combined make up 70 percent of all devices sold in 2012. 6 Growth in mobile usage outpaces PC-based use of the Internet, and mobile apps have already surpassed PC Web browsing in terms of time spent per user (81 minutes versus 74 in a 2011 survey).” 

The high productivity of phones show that people rely on their phones more than PCs. With smart phone technology, social media is right at our finger tips. A single application can put us into a network of hundreds, thousands, and even millions of people. These applications consist of news, twitter, instagram, tumblr, whatsapp, and so many more. Today, smartphones only come with a data plan, so browsing the internet has never been easier.

  • Nugget: “Capacity to store information in cheap and stable ways has advanced at incredible rates, in multiple storage media and on connected devices, and in the vast data centers that host corporate and consumer IT services (Exhibit 3.5). Storage media are becoming denser, so the physical size of storage devices is shrinking as capacity grows, and their cost is falling. The software to manage that storage and make it widely accessible and secure likewise has improved rapidly. Researchers at IDC note that 2.7 zettabytes of information will be stored in 2012, replicated across many, many devices— an increase of 48 percent over 2011. 5 A zettabyte is 1 × 10 21 bytes, or one trillion gigabytes (Exhibit 3.6). We are creating and capturing information on a scale that is hard to grasp.”

In 1986, data storage power was at 0. In 1993, data storage power was at approximately 25. In 2000, data storage power was at 50. All of a sudden by 2007, data storage power was at 300 exabytes. In 7 years, data storage increased by 275 exabytes. Technology rapidly changed during these 7 years and more people got involved with technology. It wasn’t until 2007 the first iphone came out but plasma monitors, television, and the eradication of brick phones was a huge part of technological success.

Link 2:

  • Dunbar, B. (2008, July 21). Space Program Benefits: NASA’s Positive Impact on Society.NASA. Retrieved July 14, 2014, from
  • The Cold War was a period of competition, tension, and conflict between the United States and the Soviet Union that began after World War Two. The Cold War dominated international affairs for decades and the space race and the arms race developed because of this competition. By the end of the 1980′s each side had spent trillions of dollars to possess nuclear weapons and the means of delivering these weapons on their enemies. Though many Americans opposed the use of nuclear weapons, because of the Cold War and the competition between the United States and the Soviet Union , many technological advances that we take for granted today were created. 
  • Nugget“We see the transformative effects of the Space Economy all around us through numerous technologies and life-saving capabilities. We see the Space Economy in the lives saved when advanced breast cancer screening catches tumors in time for treatment, or when a heart defibrillator restores the proper rhythm of a patient’s heart….We see it when weather satellites warn us of coming hurricanes, or when satellites provide information critical to understanding our environment and the effects of climate change. We see it when we use an ATM or pay for gas at the pump with an immediate electronic response via satellite. Technologies developed for exploring space are being used to increase crop yields and to search for good fishing regions at sea.”

Satellites are machines that orbit a star or a planet such as the Earth and they are important because they give us a bird’s eye view of our planet. This ability helps researchers and scientists to collect more data, more quickly as opposed to instruments on the ground. They  provide us with radio and cable television. They allow us to make cellular phone calls from long distances. They provide us with a global positioning system (GPS) so that we know exactly where we are and we can find directions to anywhere we want to go. They circle the earth and relay weather conditions and forecasts. The government uses them to spy on other countries in order to protect us. They are used for space research, which includes the SOHO satellites that observe the sun and provide us with early warnings of upcoming solar flares. These solar flares have been known to knock out various satellite communication links, which allow us to use our credit cards and to use beepers. Satellites even monitor crops and tell farmers which fields need to be fertilized in order to produce healthy crops of corn and other foods. All of these satellite services are very valuable to us. 

  • Nugget: “NASA’s “Software of the Year” award went to Internet-based Global Differential GPS (IGDG), a C-language package that provides an end-to-end system capability for GPS-based real-time positioning and orbit determination. Developed at NASA’s Jet Propulsion Laboratory, the software is being used to operate and control real-time GPS data streaming from NASA’s Global GPS Network. The Federal Aviation Administration has adopted the software’s use into the Wide Area Augmentation System program that provides pilots in U.S. airspace with real-time, meter-level accurate knowledge of their positions.”

Mobile application development is the process by which application software is developed for low-power handheld devices, such as personal digital assistantsenterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing, downloaded by customers from various mobile software distribution platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an “application-like” experience within a Web browser. Application software developers also have to consider a lengthy array of screen sizes, hardware specifications and configurations. Without the development of the C-language package or the invention of the Global GPS Network, we wouldn’t see any applications for mobile devices, which means a lack of social media, and no technological innovations. 

Link 3:

  • Launius, R. (2009, November 17). An unintended consequence of the IGY: Eisenhower, Sputnik, the Founding of NASA. . Retrieved July 6, 2014, from
  • On October 4, 1957, the Soviet Union launched the first Earth-circling artificial satellite and the United States responded by taking numerous actions aimed at “remediating” a Cold War crisis. This included the establishment of a separate civilian space agency charged with the conduct of an official program of scientific and technological space exploration, consolidation of Department of Defense space activities, the passage of the National Defense Education Act, the creation of a Presidential Science Advisor, and a host of lesser actions. Without the creation of NASA, technologoly would have been innovative at such a slow pace. The Cold War single handedly changed everything. 
  • Nugget: “In October 1957 those who had been calling for aggressive action in space, although previously checked at many turns, found a captive audience in the White House. The moment came dramatically on the evening of October 4 when word reached Washington that the Soviets had launched an orbital satellite as part of their contribution to the IGY. At the end of a long week of scientific meetings concerning the IGY taking place in Washington, D.C., scientists gathered at the Soviet Union’s embassy to celebrate their activities. It was the appropriate culmination of a week-long set of international scientific meetings. It was also, in the cynical Cold War world of international intrigue between the United States and the Soviet Union, an opportunity to gather national security intelligence and engage in petty games of one-up-man-ship between the rivals. This one would prove far different. The one-upmanship continued, but it was far from petty. To a remarkable degree, the Soviet announcement that evening changed the course of the Cold War.” 

The creation of Sputnik was one of the most controversial events during the Cold War. It spurred controversy and generated the Space Race. The Space Race was a huge chunk of the Cold War. Science and technology rose, and the amount of people that were engaged into this technology advancement was incredible. The whole world was watching, and technology took a boom for the better.

  • Nugget: “So what would have been different had there not been a Sputnik? The rocketry programs of the United States were well in hand in 1957 and there is every reason to believe America would have continued on as it did.43The same is true of the satellite reconnaissance effort.44 Space science was being pursued expeditiously through a variety of avenues; even with efforts to send probes to the Moon, and except for an acceleration of effort probably would have been continued along pretty much the same path as after Sputnik.45Communication satellites were being pursued by AT&T and might have even achieved success earlier had there been less government involvement.46 It may be that Sputnik, and especially the failure to manage its ramifications, was responsible for both the good and ill that followed.47” 

This single nugget explains what would’ve happened without Sputnik…the first satellite, or a ball of metal rather, sent into space by at the time, the U.S.S.R. We wouldn’t have been able to witness man landing on the moon, or instagram uploads from our phones, or witness the revealing of the iPhone 6 until 10/15 years from now.

Synthesis: It’s really crazy to see how the Space Race and the Cold War overall led to the development and innovation of more complex yet human friendly technological devices. What once was a spin-dial phone has now become a touch screen smart phone. We once used to look at maps, and now we use a  GPS from our mobile phones. If we needed to share ideas, we once needed to be together and share. Today, twitter and Tumblr allows us to share our ideas publicly to the world, instagram allows us to share pictures when we once used to use photo albums, and there are many more tech driven ideas that all started because of the innovation of technology from the Cold War. Without technology, social media would be a whole different ball park to this date.


Research Nugget #2

Link 1:

  • Embrick, J. (2014, May 15). NASA Ranked High in J.D. Power’s Inaugural Social Media Study of Government. NASA. Retrieved July 14, 2014, from
  • in this article, there is a description of an award for the most interaction with the public through social media. This award is presented by J.D. Power. The award states that NASA ranked high with how NASA interacts through social media. There are many links involved where when you click, the website basically insists that everything NASA is doing is updated regularly with many pictures, videos, and descriptions.
  • Nugget“Increasingly, more and more people are getting their news from online sources, and we strive to share our story of exploration and discovery with the public through these digital channels, including social media,” said David Weaver, associate administrator for Communications at NASA Headquarters in Washington. “As NASA embarks on missions to go farther in space than ever before, we will look for new ways to engage the public and share the experience.”

With the higher usage of smart phones and technology improving the iPads and Notebooks, NASA understands how to grab publics attention at its finest. With the implementation of regular updates though instagram, twitter, tumblr, and it’s own website, NASA ensures a high rate of public engagement.

  • Nugget: “NASA Socials, formerly known as NASA Tweetups, have brought thousands of people who engage with the agency via social media together for unique in-person experiences of exploration and discovery. Since 2009, NASA has hosted 80 NASA Socials at more than a dozen locations. Attendees have had the opportunity to witness space shuttle launches, spacecraft launches to the moon, Jupiter and Mars, fly an F/A-18 flight simulator and rub elbows with astronauts and NASA’s administrator.”

This is one of the ways NASA uses social media to engage the public. To this date, witnessing public launches and national launches is still popular. In order to keep the public hyped about such events, NASA hosts these socials at many locations so that many people have the opportunity to witness many launches, and missions. Simulators provide an experience that one can’t actually go through in real life. The public also has the opportunity to go through these simulations that astronauts and mission specialists do.

Link 2:

  • NASA. (2013, May 15). Social Media Accreditation Opens for Next Orbital Sciences Antares Launch. NASA. Retrieved July 14, 2014, from
  • The link that I chosen is an example of a NASA Social. For a governmental agency, it is important to show the public what is going on with them. So NASA invites social media users to apply and out of those who apply, a certain amount are selected. These special few are able to hang around engineering teams, and see what goes on before a launch and even after launch. They get the ability to get media passes and see launches from up close. The media users must also be active with their own media accounts, such as twitter, tumblr, and instagram just to name a few.
  • Nugget: “Social media credentials give users a chance to apply for the same access as journalists in an effort to align the access and experience of social media representatives with those of traditional media. People, who actively collect, report, analyze and disseminate news on social networking platforms are encouraged to apply for media credentials. Selection is not random. All social media accreditation applications will be considered on a case-by-case basis. Those chosen must prove through the registration process they meet specific engagement criteria.”

To ensure that NASA gets every bit of attention through the social media, they get the best social media users to apply. They go through an application process and have to meet certain criteria. When NASA selects these social media users, they stress the fact to engage them into their accounts. When the NASA Social is over, they expect the users to blow up their feeds with all kinds of news and experiences. NASA gets every bit of information out to the public not only through their own websites and social media accounts, but through others as well.

  • Nugget: “Do I need to have a social media account to register?
 Yes. This event is designed for people who:
    • Actively use multiple social networking platforms and tools to disseminate information to a unique audience.
    • Regularly produce new content that features multimedia elements.
    • Have the potential to reach a large number of people using digital platforms.
    • Reach a unique audience, separate and distinctive from traditional news media and/or NASA audiences.
    • Must have an established history of posting content on social media platforms.
    • Have previous postings that are highly visible, respected and widely recognized.”

According to NASA, in order to attend or to be considered at least, applicants have to meet the criteria listed above at least. When NASA wants to go out of its way to reach the public, they rely on their NASA Socials. These programs are highly competitive and require a high amount of individuals to apply, and that’s exactly what happens.

Link 3:

  •  Mulready, R. (2013, September 15). What NASA Can Teach You About Social Media Marketing. . Retrieved July 14, 2014, from
  • John Yembrick is a social media genius for NASA and completely transformed it’s vision to get it’s name out there and get information about NASA’s current and future goals to the public. The way NASA operates its company is as a marketing frame. In order for any company to get its name out and let people know what it does and how they do it, marketing is the access to the public. Any company looking to grow and expand should look at the way NASA operates its social media platforms.
  • Nugget: “Are you using social media to tell the story of your business?  If you’re not, you’re missing a huge opportunity to connect with your consumers.

    One way to tell a story is by giving your most popular flagship product its own voice.

    NASA has taken this approach with its Mars Curiosity Rover, giving it a voice through dedicated FacebookTwitter and Foursquare accounts.

    The Rover speaks in the first person in a fun and witty tone and has built up millions of fans and followers.

    The campaign has been so successful that, as I mentioned above, the Rover won a Shorty Award for Foursquare Mayor of the Year.  That’s a pretty big feat for somebody who doesn’t even have a smartphone.”

With technology advancing like no other, NASA gave one of its most popular and famous rover the ability to voice what it sees by giving it multiple social media accounts. The rover has uploaded all of its missions in first person. This idea has given millions of people a view of what’s going on outside of our planet. The usage of social media plays a huge role for NASA, and they have taken nothing for granted.

  • Nugget: ”

    I can’t stress this enough and have written about it extensively.

    Find out where your customers hangout online and then make sure you have a presence there, too.

    Pretty simple, but so many businesses overlook this step.

    Although NASA is on several social channels, it focuses a lot of its effort on Google+.

    Why?  Google+ users tend to be tech savvy and forward thinking, which aligns really well with NASA’s target audience.  So, NASA leans on it as an effective channel to communicate with its audience.

    They also use Google Hangouts to hold live (and free) Q & As and informational meet-ups for their followers.  According to John, these have become a super successful way to connect with their audience.

    How could you use Google Hangouts to engage and connect with your customers?”

Back in older days, if somebody wanted to see someone’s face and interact, one would have to be in person to witness such events. But today, Oovoo, Skype, FaceTime, and Google+ are just a few methods to use in order to completely revolutionize connections. Informational meetups are a huge success for NASA, as they take information and let the viewers know. They also have their own NASA channel on television, which displays many different kinds of information that viewers see.

Synthesis:  All three of these links have a big connection with each other and how technology has influenced a mass public awareness through social media. Through NASA’s Socials, the public has an opportunity to see what NASA does in person. They are able to see many teams work together and see what it’s like for a launch or even a mission. By seeing a mission, they upload everything about their trip over the social media for more awareness through the public, enhancing NASA to not worry about budget cuts that could potentially close the agency. Actually, NASA doesn’t even have a budget for social media. We see many pictures being uploaded by NASA, but when they use rovers and create accounts for them, everything because first person. In social media today, we see how these rovers have their own accounts so the public can see what they are up to. To sum it all up, this happens to show that NASA has a huge marketing capability. After all, government agencies tend to be more known for their bureaucracy and red tape than for their openness and social prowess. 

Curate and Reflect

While finding tweets seemed like a difficult task at hand, it actually turned out to be a good experience. I am a regular user of twitter, posting thoughts and voicing my opinions on the regular.

Finding people who have some kind of relativity to my post was not as bad as I thought it was going to be. I found people talking about technology and security a lot. For what I am studying and researching, security and the use of technology is a huge topic, especially with me having to dig deep for security and research during the Cold War. Twitter is a use of an application that can be so beneficial for communication, research, and connecting with individuals about anything.

Receiving feedback, I was kind of worried if I would get any. The reason was that I thought my topic was out in the ballpark but it’s surprising how they’re close.

Tweet 1

The last thing I imagined was someone sending me a tweet with an article explaining to me about my topic to help me out with research. This is because I saw a lot of people interacting with each other and I didn’t know if my post would be relevant.

Tweet 2


At first, I thought that security wasn’t going to be a big issue until I was interacting with  Symone Allen. The conversation made me realize that the Cold War had many security issues and alerts that both NASA and the USA were trying to take care of. Security is massive way to understand how technology changed over time, and how the public were able to see what NASA was doing.

Tweet 3

In order to fully understand how media has changed over the years, Justin Tubbs and I conversed about our topics. While none of ours the same, we have similarities about how research will be done. How media and technology changed overtime are related. From newspapers, to the internet, to the iphone, to the high-tech plasma and high definition TVs.

Needless to say, I am excited for all this research.


Inquiry Project Proposal

The Earth is only a very minuscule part of our galaxy, and our universe. Back in the 1960s to early 2000s, the Space Program was one of the biggest and most popular ideas in the world. The Cold War consisted of a Space Race, with countries competing technologically to outlast each other. It was one of the most innovative time periods of our lives. NASA grew, and private companies developed pieces to define the space race, such as working on motors and heavy mathematics to further push our intellect.

Recently, we have not heard of any major discoveries or explorations. One idea that was last flirted with was exploring Mars and colonizing it. But as time went own, and budget cuts were initiated seriously from the Obama Administration, the future of NASA and space exploration has been in question.


As the world seems to be focusing on weapon technology and advancement of our kind, the space exploration period was the most innovative of the 20th century.  I want to see how has NASA interacted with the public and gained awareness of the public from the beginning of NASA’s creation (1958), to present day. With technology growing at the rapid time it is, it is important to understand how the space race furthered math, science, and the world of technology. There is definitely a lot going on that needs to be covered and understood, and it is time to revive the Space Race.

Space race

Progress Report/Research Reflection

Two weeks have already flown by and I have a few topics in mind that I can definitely use. I always like to talk about military topics, and ideas. But of late, space, NASA, extraterrestrial beings, and such kinds of topics have really been interesting. The first research that made me realize I want to study something relating space was when I was brainstorming for my inquiry project. When I was throwing ideas out there I thought out NASA and space.


Creating an interest inventory further pushed my ideas about space. It was also during this time that my dad came home and told me that there was a channel just for NASA. Launches are very minimal these days but fortunately NASA shows some old launches.  Why does the media not show any information about what Hubble or ISS is doing? They are always showing some kinds of war or politics. Space exploration is at an all time low, and news is very minimal about such. The works for space exploration revolves around the work ethics between man and machines. Without effort from both sides, there never would have been any kinds of missions, or even creation of satellites for us to use to watch TV, internet, and cellphones. We would have never gotten any images either. It’s crazy how much space has done for us.