Category Archives: Stay Positive

Research Nugget #3

Link 1:

  • Niemeier, S., & Zocchi, A. (2013). Game Changing Technologies. Reshaping retail: why technology is transforming the industry and how to win in the new consumer driven world (). Somerset: John Wiley and Sons.
  • In order for NASA to develop how it interacted with social media through the change of technology since its creation, that required some form of technological inventions and innovations. Game changing technologies led to the change of the world. Communication changed, the internet blew up and web services grew exponentially, sensing and scanning and the use of voice recognition became vital, commerce, and geolocation expanded like no other. But two of the most vital that changed the game were media capturing and media consumption. Photography, video recording, audio recording, music, and videos all lead to what we call productivity. Productivity is defined as creating documents, editing and sharing, storage and synchronization, sharing files across all kinds of devices, and managing contacts and keeping everything organized.
  • Nugget:  “As mobile devices have improved, usage and penetration have soared (Exhibit 3.8). In the United States, 40 percent of all mobile phones sold by the third quarter of 2011 were smartphones— more than double their share in 2009. And according to the technology research firm Gartner, smartphones and tablets combined make up 70 percent of all devices sold in 2012. 6 Growth in mobile usage outpaces PC-based use of the Internet, and mobile apps have already surpassed PC Web browsing in terms of time spent per user (81 minutes versus 74 in a 2011 survey).” 

The high productivity of phones show that people rely on their phones more than PCs. With smart phone technology, social media is right at our finger tips. A single application can put us into a network of hundreds, thousands, and even millions of people. These applications consist of news, twitter, instagram, tumblr, whatsapp, and so many more. Today, smartphones only come with a data plan, so browsing the internet has never been easier.

  • Nugget: “Capacity to store information in cheap and stable ways has advanced at incredible rates, in multiple storage media and on connected devices, and in the vast data centers that host corporate and consumer IT services (Exhibit 3.5). Storage media are becoming denser, so the physical size of storage devices is shrinking as capacity grows, and their cost is falling. The software to manage that storage and make it widely accessible and secure likewise has improved rapidly. Researchers at IDC note that 2.7 zettabytes of information will be stored in 2012, replicated across many, many devices— an increase of 48 percent over 2011. 5 A zettabyte is 1 × 10 21 bytes, or one trillion gigabytes (Exhibit 3.6). We are creating and capturing information on a scale that is hard to grasp.”

In 1986, data storage power was at 0. In 1993, data storage power was at approximately 25. In 2000, data storage power was at 50. All of a sudden by 2007, data storage power was at 300 exabytes. In 7 years, data storage increased by 275 exabytes. Technology rapidly changed during these 7 years and more people got involved with technology. It wasn’t until 2007 the first iphone came out but plasma monitors, television, and the eradication of brick phones was a huge part of technological success.

Link 2:

  • Dunbar, B. (2008, July 21). Space Program Benefits: NASA’s Positive Impact on Society.NASA. Retrieved July 14, 2014, from http://www.nasa.gov/50th/50th_magazine/benefits.html
  • The Cold War was a period of competition, tension, and conflict between the United States and the Soviet Union that began after World War Two. The Cold War dominated international affairs for decades and the space race and the arms race developed because of this competition. By the end of the 1980′s each side had spent trillions of dollars to possess nuclear weapons and the means of delivering these weapons on their enemies. Though many Americans opposed the use of nuclear weapons, because of the Cold War and the competition between the United States and the Soviet Union , many technological advances that we take for granted today were created. 
  • Nugget“We see the transformative effects of the Space Economy all around us through numerous technologies and life-saving capabilities. We see the Space Economy in the lives saved when advanced breast cancer screening catches tumors in time for treatment, or when a heart defibrillator restores the proper rhythm of a patient’s heart….We see it when weather satellites warn us of coming hurricanes, or when satellites provide information critical to understanding our environment and the effects of climate change. We see it when we use an ATM or pay for gas at the pump with an immediate electronic response via satellite. Technologies developed for exploring space are being used to increase crop yields and to search for good fishing regions at sea.”

Satellites are machines that orbit a star or a planet such as the Earth and they are important because they give us a bird’s eye view of our planet. This ability helps researchers and scientists to collect more data, more quickly as opposed to instruments on the ground. They  provide us with radio and cable television. They allow us to make cellular phone calls from long distances. They provide us with a global positioning system (GPS) so that we know exactly where we are and we can find directions to anywhere we want to go. They circle the earth and relay weather conditions and forecasts. The government uses them to spy on other countries in order to protect us. They are used for space research, which includes the SOHO satellites that observe the sun and provide us with early warnings of upcoming solar flares. These solar flares have been known to knock out various satellite communication links, which allow us to use our credit cards and to use beepers. Satellites even monitor crops and tell farmers which fields need to be fertilized in order to produce healthy crops of corn and other foods. All of these satellite services are very valuable to us. 

  • Nugget: “NASA’s “Software of the Year” award went to Internet-based Global Differential GPS (IGDG), a C-language package that provides an end-to-end system capability for GPS-based real-time positioning and orbit determination. Developed at NASA’s Jet Propulsion Laboratory, the software is being used to operate and control real-time GPS data streaming from NASA’s Global GPS Network. The Federal Aviation Administration has adopted the software’s use into the Wide Area Augmentation System program that provides pilots in U.S. airspace with real-time, meter-level accurate knowledge of their positions.”

Mobile application development is the process by which application software is developed for low-power handheld devices, such as personal digital assistantsenterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing, downloaded by customers from various mobile software distribution platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an “application-like” experience within a Web browser. Application software developers also have to consider a lengthy array of screen sizes, hardware specifications and configurations. Without the development of the C-language package or the invention of the Global GPS Network, we wouldn’t see any applications for mobile devices, which means a lack of social media, and no technological innovations. 

Link 3:

  • Launius, R. (2009, November 17). An unintended consequence of the IGY: Eisenhower, Sputnik, the Founding of NASA. . Retrieved July 6, 2014, from http://www.sciencedirect.com.proxy.library.vcu.edu/science/article/pii/S0094576509005098
  • On October 4, 1957, the Soviet Union launched the first Earth-circling artificial satellite and the United States responded by taking numerous actions aimed at “remediating” a Cold War crisis. This included the establishment of a separate civilian space agency charged with the conduct of an official program of scientific and technological space exploration, consolidation of Department of Defense space activities, the passage of the National Defense Education Act, the creation of a Presidential Science Advisor, and a host of lesser actions. Without the creation of NASA, technologoly would have been innovative at such a slow pace. The Cold War single handedly changed everything. 
  • Nugget: “In October 1957 those who had been calling for aggressive action in space, although previously checked at many turns, found a captive audience in the White House. The moment came dramatically on the evening of October 4 when word reached Washington that the Soviets had launched an orbital satellite as part of their contribution to the IGY. At the end of a long week of scientific meetings concerning the IGY taking place in Washington, D.C., scientists gathered at the Soviet Union’s embassy to celebrate their activities. It was the appropriate culmination of a week-long set of international scientific meetings. It was also, in the cynical Cold War world of international intrigue between the United States and the Soviet Union, an opportunity to gather national security intelligence and engage in petty games of one-up-man-ship between the rivals. This one would prove far different. The one-upmanship continued, but it was far from petty. To a remarkable degree, the Soviet announcement that evening changed the course of the Cold War.” 

The creation of Sputnik was one of the most controversial events during the Cold War. It spurred controversy and generated the Space Race. The Space Race was a huge chunk of the Cold War. Science and technology rose, and the amount of people that were engaged into this technology advancement was incredible. The whole world was watching, and technology took a boom for the better.

  • Nugget: “So what would have been different had there not been a Sputnik? The rocketry programs of the United States were well in hand in 1957 and there is every reason to believe America would have continued on as it did.43The same is true of the satellite reconnaissance effort.44 Space science was being pursued expeditiously through a variety of avenues; even with efforts to send probes to the Moon, and except for an acceleration of effort probably would have been continued along pretty much the same path as after Sputnik.45Communication satellites were being pursued by AT&T and might have even achieved success earlier had there been less government involvement.46 It may be that Sputnik, and especially the failure to manage its ramifications, was responsible for both the good and ill that followed.47” 

This single nugget explains what would’ve happened without Sputnik…the first satellite, or a ball of metal rather, sent into space by at the time, the U.S.S.R. We wouldn’t have been able to witness man landing on the moon, or instagram uploads from our phones, or witness the revealing of the iPhone 6 until 10/15 years from now.

Synthesis: It’s really crazy to see how the Space Race and the Cold War overall led to the development and innovation of more complex yet human friendly technological devices. What once was a spin-dial phone has now become a touch screen smart phone. We once used to look at maps, and now we use a  GPS from our mobile phones. If we needed to share ideas, we once needed to be together and share. Today, twitter and Tumblr allows us to share our ideas publicly to the world, instagram allows us to share pictures when we once used to use photo albums, and there are many more tech driven ideas that all started because of the innovation of technology from the Cold War. Without technology, social media would be a whole different ball park to this date.

 

Research Nugget #2

Link 1:

  • Embrick, J. (2014, May 15). NASA Ranked High in J.D. Power’s Inaugural Social Media Study of Government. NASA. Retrieved July 14, 2014, from http://www.nasa.gov/press/2014/may/nasa-ranked-high-in-jd-power-s-inaugural-social-media-study-of-government/#.U8QeJvldWSo
  • in this article, there is a description of an award for the most interaction with the public through social media. This award is presented by J.D. Power. The award states that NASA ranked high with how NASA interacts through social media. There are many links involved where when you click, the website basically insists that everything NASA is doing is updated regularly with many pictures, videos, and descriptions.
  • Nugget“Increasingly, more and more people are getting their news from online sources, and we strive to share our story of exploration and discovery with the public through these digital channels, including social media,” said David Weaver, associate administrator for Communications at NASA Headquarters in Washington. “As NASA embarks on missions to go farther in space than ever before, we will look for new ways to engage the public and share the experience.”

With the higher usage of smart phones and technology improving the iPads and Notebooks, NASA understands how to grab publics attention at its finest. With the implementation of regular updates though instagram, twitter, tumblr, and it’s own website, NASA ensures a high rate of public engagement.

  • Nugget: “NASA Socials, formerly known as NASA Tweetups, have brought thousands of people who engage with the agency via social media together for unique in-person experiences of exploration and discovery. Since 2009, NASA has hosted 80 NASA Socials at more than a dozen locations. Attendees have had the opportunity to witness space shuttle launches, spacecraft launches to the moon, Jupiter and Mars, fly an F/A-18 flight simulator and rub elbows with astronauts and NASA’s administrator.”

This is one of the ways NASA uses social media to engage the public. To this date, witnessing public launches and national launches is still popular. In order to keep the public hyped about such events, NASA hosts these socials at many locations so that many people have the opportunity to witness many launches, and missions. Simulators provide an experience that one can’t actually go through in real life. The public also has the opportunity to go through these simulations that astronauts and mission specialists do.

Link 2:

  • NASA. (2013, May 15). Social Media Accreditation Opens for Next Orbital Sciences Antares Launch. NASA. Retrieved July 14, 2014, from http://www.nasa.gov/content/social-media-accreditation-opens-for-next-orbital-sciences-antares-launch/#.U8Qi4PldWSo
  • The link that I chosen is an example of a NASA Social. For a governmental agency, it is important to show the public what is going on with them. So NASA invites social media users to apply and out of those who apply, a certain amount are selected. These special few are able to hang around engineering teams, and see what goes on before a launch and even after launch. They get the ability to get media passes and see launches from up close. The media users must also be active with their own media accounts, such as twitter, tumblr, and instagram just to name a few.
  • Nugget: “Social media credentials give users a chance to apply for the same access as journalists in an effort to align the access and experience of social media representatives with those of traditional media. People, who actively collect, report, analyze and disseminate news on social networking platforms are encouraged to apply for media credentials. Selection is not random. All social media accreditation applications will be considered on a case-by-case basis. Those chosen must prove through the registration process they meet specific engagement criteria.”

To ensure that NASA gets every bit of attention through the social media, they get the best social media users to apply. They go through an application process and have to meet certain criteria. When NASA selects these social media users, they stress the fact to engage them into their accounts. When the NASA Social is over, they expect the users to blow up their feeds with all kinds of news and experiences. NASA gets every bit of information out to the public not only through their own websites and social media accounts, but through others as well.

  • Nugget: “Do I need to have a social media account to register?
 Yes. This event is designed for people who:
    • Actively use multiple social networking platforms and tools to disseminate information to a unique audience.
    • Regularly produce new content that features multimedia elements.
    • Have the potential to reach a large number of people using digital platforms.
    • Reach a unique audience, separate and distinctive from traditional news media and/or NASA audiences.
    • Must have an established history of posting content on social media platforms.
    • Have previous postings that are highly visible, respected and widely recognized.”

According to NASA, in order to attend or to be considered at least, applicants have to meet the criteria listed above at least. When NASA wants to go out of its way to reach the public, they rely on their NASA Socials. These programs are highly competitive and require a high amount of individuals to apply, and that’s exactly what happens.

Link 3:

  •  Mulready, R. (2013, September 15). What NASA Can Teach You About Social Media Marketing. . Retrieved July 14, 2014, from http://rickmulready.com/nasa-social-media-marketing/
  • John Yembrick is a social media genius for NASA and completely transformed it’s vision to get it’s name out there and get information about NASA’s current and future goals to the public. The way NASA operates its company is as a marketing frame. In order for any company to get its name out and let people know what it does and how they do it, marketing is the access to the public. Any company looking to grow and expand should look at the way NASA operates its social media platforms.
  • Nugget: “Are you using social media to tell the story of your business?  If you’re not, you’re missing a huge opportunity to connect with your consumers.

    One way to tell a story is by giving your most popular flagship product its own voice.

    NASA has taken this approach with its Mars Curiosity Rover, giving it a voice through dedicated FacebookTwitter and Foursquare accounts.

    The Rover speaks in the first person in a fun and witty tone and has built up millions of fans and followers.

    The campaign has been so successful that, as I mentioned above, the Rover won a Shorty Award for Foursquare Mayor of the Year.  That’s a pretty big feat for somebody who doesn’t even have a smartphone.”

With technology advancing like no other, NASA gave one of its most popular and famous rover the ability to voice what it sees by giving it multiple social media accounts. The rover has uploaded all of its missions in first person. This idea has given millions of people a view of what’s going on outside of our planet. The usage of social media plays a huge role for NASA, and they have taken nothing for granted.

  • Nugget: ”

    I can’t stress this enough and have written about it extensively.

    Find out where your customers hangout online and then make sure you have a presence there, too.

    Pretty simple, but so many businesses overlook this step.

    Although NASA is on several social channels, it focuses a lot of its effort on Google+.

    Why?  Google+ users tend to be tech savvy and forward thinking, which aligns really well with NASA’s target audience.  So, NASA leans on it as an effective channel to communicate with its audience.

    They also use Google Hangouts to hold live (and free) Q & As and informational meet-ups for their followers.  According to John, these have become a super successful way to connect with their audience.

    How could you use Google Hangouts to engage and connect with your customers?”

Back in older days, if somebody wanted to see someone’s face and interact, one would have to be in person to witness such events. But today, Oovoo, Skype, FaceTime, and Google+ are just a few methods to use in order to completely revolutionize connections. Informational meetups are a huge success for NASA, as they take information and let the viewers know. They also have their own NASA channel on television, which displays many different kinds of information that viewers see.

Synthesis:  All three of these links have a big connection with each other and how technology has influenced a mass public awareness through social media. Through NASA’s Socials, the public has an opportunity to see what NASA does in person. They are able to see many teams work together and see what it’s like for a launch or even a mission. By seeing a mission, they upload everything about their trip over the social media for more awareness through the public, enhancing NASA to not worry about budget cuts that could potentially close the agency. Actually, NASA doesn’t even have a budget for social media. We see many pictures being uploaded by NASA, but when they use rovers and create accounts for them, everything because first person. In social media today, we see how these rovers have their own accounts so the public can see what they are up to. To sum it all up, this happens to show that NASA has a huge marketing capability. After all, government agencies tend to be more known for their bureaucracy and red tape than for their openness and social prowess. 

Inquiry Project Proposal

The Earth is only a very minuscule part of our galaxy, and our universe. Back in the 1960s to early 2000s, the Space Program was one of the biggest and most popular ideas in the world. The Cold War consisted of a Space Race, with countries competing technologically to outlast each other. It was one of the most innovative time periods of our lives. NASA grew, and private companies developed pieces to define the space race, such as working on motors and heavy mathematics to further push our intellect.

Recently, we have not heard of any major discoveries or explorations. One idea that was last flirted with was exploring Mars and colonizing it. But as time went own, and budget cuts were initiated seriously from the Obama Administration, the future of NASA and space exploration has been in question.

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As the world seems to be focusing on weapon technology and advancement of our kind, the space exploration period was the most innovative of the 20th century.  I want to see how has NASA interacted with the public and gained awareness of the public from the beginning of NASA’s creation (1958), to present day. With technology growing at the rapid time it is, it is important to understand how the space race furthered math, science, and the world of technology. There is definitely a lot going on that needs to be covered and understood, and it is time to revive the Space Race.

Space race

Lost in Thoughts

Life is a mystery, and with that being said sometimes I feel like it is my thinking process as well. When I’m pondering, it’s always a scary moment for me. What goes through my head is a sequence of events from myself as a child, to potentially what my future will be like/what I want it to be like. It’s amazing really what memories come back, and I feel really nostalgic. Time flies, and what goes through my mind is thoughts from the past, and thoughts about the future. Every time I am thinking, Calvin and Hobbs is the reminder of what or how I should compose myself. Lessons of truth, lessons of happiness, life is too short to feel unhappy.

I think night time is dark so you can imagine your fears with less distraction” – Calvin 

 

Calvin and Hobbs Life Calvin and Hobbs the Future