Concept Experience #5

Concept Experience #5

Directions: There are two parts to this Concept Experience. Please label both parts.

Part I: Adding Hyper links and Multi Media           linkimagesCopy and paste the article below in a blog post titled Concept Experience #5

Read the article. Then decide what words you could supplement by adding hyper links in order to enrich the text. Hyperlinks should add new layers of meaning to a text. They should take the reader to highly relevant material that helps to supplement and add more context to the material in the article. While it isn’t a hard and fast rule, I would say avoid including Wikipedia as a hyper link unless you really look carefully and find that Wikipedia provides the best information to supplement a part of the text.

As you read the article, decide what you would like to know more about. Decide where more background on a topic may be helpful. This may help you determine where to include hyperlinks.

In addition to hyperlinks, decide what other visual multi-media tools you could include in the text. All added multi-media should enrich the text, in that they provide another layer of meaning for a reader’s understanding of the main ideas in the article. You should include both hyper links and OTHER multi-media in the revised article in your post.

This assignment is intended to focus your thinking on the design of your own inquiry project – and how to best supplement your written text with multi-media tools.

Article to be copied and pasted in Part I:

facebookimagesFacebook tinkered with users’ feeds for a massive psychology experiment

By William Hughes

Jun 27, 2014 3:30 PM

Scientists at Facebook have published a paper showing that they manipulated the content seen by more than 600,000 users in an attempt to determine whether this would affect their emotional state. The paper, “Experimental evidence of massive-scale emotional contagion through social networks,” was published in The Proceedings Of The National Academy Of Sciences. It shows how Facebook data scientists tweaked the algorithm that determines which posts appear on users’ news feeds—specifically, researchers skewed the number of positive or negative terms seen by randomly selected users. Facebook then analyzed the future postings of those users over the course of a week to see if people responded with increased positivity or negativity of their own, thus answering the question of whether emotional states can be transmitted across a social network. Result: They can! Which is great news for Facebook data scientists hoping to prove a point about modern psychology. It’s less great for the people having their emotions secretly manipulated.

In order to sign up for Facebook, users must click a box saying they agree to the Facebook Data Use Policy, giving the company the right to access and use the information posted on the site. The policy lists a variety of potential uses for your data, most of them related to advertising, but there’s also a bit about “internal operations, including troubleshooting, data analysis, testing, research and service improvement.” In the study, the authors point out that they stayed within the data policy’s liberal constraints by using machine analysis to pick out positive and negative posts, meaning no user data containing personal information was actually viewed by human researchers. And there was no need to ask study “participants” for consent, as they’d already given it by agreeing to Facebook’s terms of service in the first place.

Facebook data scientist Adam Kramer is listed as the study’s lead author. In an interview the company released a few years ago, Kramer is quoted as saying he joined Facebook because “Facebook data constitutes the largest field study in the history of the world.” It’s a charming reminder that Facebook isn’t just the place you go to see pictures of your friends’ kids or your racist uncle’s latest rant against the government—it’s also an exciting research lab, with all of us as potential test subjects.

facebook2unnamedPart II: Reflection

After adding multi-media and hyperlinks to the above text, reflect on this experience. How did you determine which words to make into hyper links? How did you determine which internet site to choose for hyper links? Defend your choices of hyper links!

Then, reflect on how it felt to add multi media and links to this text. Once you read new information about material related to the article, did you find yourself wanting to make changes or revisions to the original text? What ideas in the original text would you develop more fully, now that you’ve found out more about the content of this article by researching for relevant Internet material to include in your hyperlinks or multi media?

If you included a video, what would you add to the text in order to entice a reader to click on the video? If you added an image, why did you decide on the image, and how difficult was it to integrate into the text? How does the image change the original text?  What does the reader miss by not clicking on your links?

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