After doing some research on the price difference for mens and womens products got me to thinking over the outcome I found. I compared the price difference between products marketed to men and women of the same brands, mostly for self-care or hygiene products. To find that women, on average pay more for the same product by the same brand. These results did not surprise me in fact I expected them because I have heard of the “pink tax” for a while now. A phrase that is said about the price of certain items, to show that women’s products often cost more than mens products. What I found was for items like shampoo, conditioner, and deodorant the price difference was around $.40 to $.50 for the same product except one said for men and the other said for women. I believe that the marketing for a lot of these products is playing into stereotypes. Stereotypes that say women go shopping more and will buy self-care and hygiene products that are more expensive because they are female. So the stores let this stereotype influence the prices they put on certain products. Retailers play into this as well by how they advertise products an. When you look at an ad or go into the store you can see they push the products geared towards women a lot more than the mens. When I go into target there are many isles with products advertised to women while there may be only one or two isles for products advertised to men. Giving women many more options on products, so they may feel as though they are getting the price for that item when in reality men are buying the same product at a cheaper price. For the products I am talking about with that have price differences are hygiene products. Because when I looked at other gendered items like t-shirts, multivitamins, and flip flops, I found the prices are the same within the same brands. So this could be due to the sexist idea that women take care of themselves and buy any product to do so, while men take a minimal approach to self care. By not take care of themselves as much and willing to buy the bare minimum to do so. After comparing the prices I found that the “pink tax” still exists and items are being marketed this way because of stereotypes on gender.