Compilation of video commercials for advertising lecture

Here are the commercials I used in this week’s lecture.

Public service advertising about the coronavirus pandemic

GOOGLE HOME OF THE WHOPPER Cannes Lions 2017

How are these ads trying to connect with you? What tactics are they using?

Scare tactics, fear, cognitive dissonance

Sex appeal

Humor

Redundancy

‘Regular people’ testimonials

Celebrity testimonials

Tugging at your heartstrings

Sense of patriotism

Apple’s ‘1984’ ad

Steve Carrell

 

 

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